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Explain about the order generation in personal selling process.
Order generation:
This process is very significant one in the whole personal selling process. At this stage handling customer is also very complicated. Sales people also face unrealistic expectation through the customer.
Sales executive must be smart adequate to use order closing techniques.
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
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(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
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State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
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