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Explain about the order generation in personal selling process.
Order generation:
This process is very significant one in the whole personal selling process. At this stage handling customer is also very complicated. Sales people also face unrealistic expectation through the customer.
Sales executive must be smart adequate to use order closing techniques.
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
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