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Explain about the order generation in personal selling process.
Order generation:
This process is very significant one in the whole personal selling process. At this stage handling customer is also very complicated. Sales people also face unrealistic expectation through the customer.
Sales executive must be smart adequate to use order closing techniques.
Explain about Marketing in words of American Marketing Association. Marketing: The American Marketing Association (AMA) explains marketing by “The process of executing and
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1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
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What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
what are the advantages of upward strech
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