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Explain about the order generation in personal selling process.
Order generation:
This process is very significant one in the whole personal selling process. At this stage handling customer is also very complicated. Sales people also face unrealistic expectation through the customer.
Sales executive must be smart adequate to use order closing techniques.
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
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Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
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