Question 1 Briefly describe the four pillars of category management

Question 2 Explain opportunity analysis

Question 3 What are the additional tools used through out the category management process. Explain them

Question 4 Discuss implementation plan for sourcing strategies and explain its components

Question 5 Briefly explain the steps involved in options generation process

Question 6 There are many challenges involved in the process of category management based on the FMCG principles. Explain the challenges