Explain one test of whether marketing research, Operation Management

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One test of whether marketing research should be done is

  • whether different outcomes will lead to different marketing actions.
  • whether different outcomes will lead to the unrelated marketing actions.
  • using a jury of executive opinion to interpret the data.
  • agreeing to take action only if the decision is unanimous.
  • if top management has the final say on actions taken after research is completed

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