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Q. Objective and Task Method?
This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as well as task approach as listing the advertising objective and identifying the task to be done to achieve there objective. This method engages the following step for framing advertisement budget.
a) Determining Objectives.
b) Identifying Advertising Tasks.
c) Estimating Costs of these Tasks.
defined marketing management and its feature
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whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
explain in short
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
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