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Q. Objective and Task Method?
This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as well as task approach as listing the advertising objective and identifying the task to be done to achieve there objective. This method engages the following step for framing advertisement budget.
a) Determining Objectives.
b) Identifying Advertising Tasks.
c) Estimating Costs of these Tasks.
Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics
Determine about the Industrial Goods Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial go
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Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
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