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Q. Objective and Task Method?
This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as well as task approach as listing the advertising objective and identifying the task to be done to achieve there objective. This method engages the following step for framing advertisement budget.
a) Determining Objectives.
b) Identifying Advertising Tasks.
c) Estimating Costs of these Tasks.
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Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
how was the need for this product identified?
What is productive service in marketing? Choices are comprises physical objects, persons, services, places, ideas and organizations. Similarly, the service is any activity or b
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
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MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra
Marketing functions and activities to facilitate your strategies formation and implementation of the game plan
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