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Q. Objective and Task Method?
This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as well as task approach as listing the advertising objective and identifying the task to be done to achieve there objective. This method engages the following step for framing advertisement budget.
a) Determining Objectives.
b) Identifying Advertising Tasks.
c) Estimating Costs of these Tasks.
Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th
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identify the major trends in the firm''s natural and technological environment.
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a. Suppose Asset A has an expected return of 10% and a standard deviation of 20%. Asset B has an expected return of 16% and a standard deviation of 40%. If the correlation betwe
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identify and explain four common segmenting variables
What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing
State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and
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