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Q. Objective and Task Method?
This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as well as task approach as listing the advertising objective and identifying the task to be done to achieve there objective. This method engages the following step for framing advertisement budget.
a) Determining Objectives.
b) Identifying Advertising Tasks.
c) Estimating Costs of these Tasks.
Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
The popular Chiltern hotel operates a restaurant which makes its own food on the premises. The costs for the current production level of 500 meals are: Cost/meal (Rs) Material
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race
A student can play 0,1, 2 hours of racquet ball on any given night. Construct a tree diagram to determine the number of ways that three night he can play for a total of five hours
This is a practice where one firm sells the similar product at several prices in several markets.
What is the role of personal selling in presentation and demonstration?
Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
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