Explain objective and task method, Marketing Management

Assignment Help:

Q. Objective and Task Method?

This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as well as task approach as listing the advertising objective and identifying the task to be done to achieve there objective. This method engages the following step for framing advertisement budget.

a) Determining Objectives.

b) Identifying Advertising Tasks.

c) Estimating Costs of these Tasks.


Related Discussions:- Explain objective and task method

Conic section, The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at...

The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates

Marketing environment, identify the major trends in the firm''s natural and...

identify the major trends in the firm''s natural and technological environment.

How are functions of marketing program important, How are functions of mark...

How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after

Solely to increase the profits, does the marketing exits solely to increase...

does the marketing exits solely to increase the profits

Doc, need of documentation in international business

need of documentation in international business

Important issue in tourism and hospitality marketing, Question : Compet...

Question : Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these org

Commercialization - new product development, Commercialization The eig...

Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company

What is competition based pricing, What is Competition Based Pricing In...

What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f

Need\importance of a marketing information system, Need\Importance of a Mar...

Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl

Implications of the two behavioural theories, Question: (a) Describe th...

Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd