Explain nonprobability and probability sampling techniques, Marketing Research

Assignment Help:

Provide a short note highlighting major differences between nonprobability and probability sampling techniques?

Answer

Probability sampling is more robust in comparison as in this technique every sampling unit has a nonzero, known chance of getting selected in final sample. Nonprobability techniques conversely, don't use chance selection procedure. Instead, they depend on personal judgement of the researcher. Results obtained by using probability sampling can be generalized to target population within a specified margin of error through use of statistical methods. Put simply, probability sampling enables researchers to judge reliability and validity of findings in comparison to defined target population. Just in case of nonprobability sampling, selection of every sampling unit is unknown and hence, potential error between sample and target population can't be computed. Hence, generalizability of findings generated through nonprobability sampling is limited. When probability sampling techniques are robust in comparison one of the key disadvantages of such techniques is difficulty in attaining a current, complete and accurate listing of target population elements.

 


Related Discussions:- Explain nonprobability and probability sampling techniques

Searching Market Research Tutor, Do you have any good tutor who can deliver...

Do you have any good tutor who can deliver assignment for Market Research ?

Types of cognitive involvement, Types of cognitive involvement Cogniti...

Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage

Brand Promotion, Ask qrand promotion technique can benefit an organization ...

Ask qrand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers? Justify your answe

Introduction-shipment of export cargo, INTRODUCTION : You have learnt in U...

INTRODUCTION : You have learnt in Unit 11 the process, procedures and documentation formalities in preparing goods for exports as well as movement of goods from the inland product

Procedures-export trade control and licensing, PROCEDURES : Export is cons...

PROCEDURES : Export is considered as an engine of economic growth. Government make all out efforts to promote exports. At the same time, the export of essential commodities needs

Explain in details the process of marketing research, Explain in details th...

Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the

Factors that influence the effectiveness of operant learning, Q. Factors th...

Q. Factors that influence the effectiveness of operant learning ? Numerous factors influence the effectiveness of operant learning. Generally the closer in time the consequen

Non sampling errors, Non sampling errors as the name implies are all those ...

Non sampling errors as the name implies are all those errors which occur in different stages of research except in the selection of sampling. Obviously these errors are many and va

Explain about the internal consistency reliability, Explain about the Inter...

Explain about the Internal consistency reliability Internal consistency reliability is used to assess the reliability of a summated scale where several items are summated to fo

Illustrate about buying situations, Q. Illustrate about buying situations? ...

Q. Illustrate about buying situations? There is a requirement to discuss the three types of buying situations before they can be applied to the buying centre and the different

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd