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Explain Morale.
Morale: It is a measure of extent which level as either high or low of voluntary cooperation illustrated by a individual or a work group and of the intensity of the need to achieve common goals. It is a mental condition or attitude of (individuals and groups that finds out their willingness to cooperate. It is made up of two sets of components - one set containing those that help to make a person satisfied with his job and a second set containing those (elements) that when, lacking and make him feel dissatisfied.
The word morale usually has an implication of group reactions that is what motivation does to the individual, morale does the work group. It is an individual attitude in a group endeavour and a group attitude in the direction of the goals of an organization. High morale is the confident spirit of entire-hearted cooperation in a common effort.
In designing the "marketing strategy" for your own business, how might you use "segmentation variables" to help you identify your "target market"?
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