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The broad goal of _____ is to identify and define both marketing problems and opportunities and to generate and improve marketing actions.
advertising
sales promotion
publicity
marketing research
tactical support
Select an industry. Using the Porter's Five Forces of Competition, illustrate the forces to the industry you selected. Explain the rational you used for determining the necessary f
What are Google's key resources and competitive capabilities? What competitive liabilities and resource weakness does it have? What opportunities exist? What threats to its continu
Look at this website: customer satisfaction WHYY news report.mht 1. Do you feel that consumer/patient reviews are reliable when choosing health care providers? 2. Do you feel tha
Select a company that you believe uses its employees to achieve a competitive advantage. Discuss how the employees effectively execute the strategy and how the company can sustain
What is the impact on the IT group of supporting a variety of devices?
What is the relationship between the growth in worldwide competition and the evolution of the supply chain concept?
NOTE: NOTE: below are the 2 textbooks used in the course and it is important to use quantitative analysis techniques covered in both texts. PMBA 6312 Quantitative Methods/Research
location analysis on expanding manufacturing plant
Ques: On what basis do you think Schmenner (1986) suggests that service managers who see themselves as unique may be 'left in the dust'? Ans: Schmenner (1986) suggests that if s
What is the goal of optimal mix?
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