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Question 1:
The product manager when introducing a new product wants the product to enjoy a long and happy life.
(a) How will the ‘life' of a product be conceptually analysed?
(b) How can this concept help the marketer for developing good marketing strategies for different stages of the product's life?
Question 2:
a) Distinguish between the marketing concept and the societal marketing concept
b) Elaborate on the benefits of using the internet as a marketing tool
Question 3:
(a) Using examples, describe two characteristics of services.
(b) Elaborate on the elements of the marketing mix for services.
CENTRAL EXCISE FORMALITIES : It is a common practice all over the world that the exports are not to bear the burden of indirect taxes. Export goods are either exempted from such t
PROCESS MARKETING INFORMATION SYSTEM.
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what will be the scope for the above study for imc in b2b market domain and SWOT analysis,future growth and prospects of the study
a.Sampling error is measurable while it is not easy to measure a non sampling errors. b.Sampling error decrease as the sample size increase. This is not necessarily so in the ca
If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error
Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor
Limitations of the marketing research: Fragmently: many times, marketing research tends to be fragmently in its approach as a result of which it becomes difficult to have an
Q: What are the different needs and motives of the consumer according to which a consumer buy the product? Ans: Needs : Requires can be explained in the following manner:
consumer behaviour helped groupon
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