Explain marketing communication tools, Marketing Management

Assignment Help:

QUESTION

Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimately reposition themselves.

(a) Explain three Marketing Communication tools that the competitors will use to reposition themselves on the market.

(b) Identify six forces of the environmental context and show how they might affect the Marketing Communications of a brand. Explain your answer with examples.


Related Discussions:- Explain marketing communication tools

What is the job function of public relation, What is the job function of pu...

What is the job function of public relation? Introduction about Public Relation: The initial goal of a public relations department is to improve a company. Reputation of

Define physical evidence, In marketing the concept of 'physical evidence' r...

In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.

Concept development and testing - new product development, Concept Developm...

Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is

Functions, discuss the four functions of marketing management analysis, pla...

discuss the four functions of marketing management analysis, planning, implementation and control

Idea generation - new product development process, New Product development ...

New Product development Process Idea Generation In the new-product development procedure, the first step is idea generation, which is the systematic discovery for new p

What is advertising, Q. What is advertising ? Consumer is the heart in ...

Q. What is advertising ? Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several product

Chain of distribution, how are cereals distributed to reach the consumers

how are cereals distributed to reach the consumers

Retailing, Evaluate the priomotional strategies that can be used by retaile...

Evaluate the priomotional strategies that can be used by retailers

State the term product according to jerome mccarthy, State the term product...

State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor

Explain the packet marking approach, Problem (a) Why it is difficult to...

Problem (a) Why it is difficult to perform IP trace-back. (b) (i) Explain the packet marking approach to IP trace-back. (ii) What is the basic problem with this approach

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd