Explain marketing communication tools, Marketing Management

Assignment Help:

QUESTION

Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimately reposition themselves.

(a) Explain three Marketing Communication tools that the competitors will use to reposition themselves on the market.

(b) Identify six forces of the environmental context and show how they might affect the Marketing Communications of a brand. Explain your answer with examples.


Related Discussions:- Explain marketing communication tools

Market segmentation, the ways in which the concept of segmentation, targeti...

the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability

Public relations practitioners, Question : (a) "There are those-usually...

Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil

Implications of the two behavioural theories, Question: (a) Describe th...

Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be

Legal regulation on tobacco-advertisements, In May 2004 Government banned T...

In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.

Make or buy analysis, Figi Fabricating Company is reviewing the economic fe...

Figi Fabricating Company is reviewing the economic feasibility of manufacturing a part that it currently purchases from a supplier.  Forecasted annual demand for the part is 3200 u

What is the role of marketing communications, What is The Role of Marketing...

What is The Role of Marketing Communications It is possible to deduce that marketing communications are about promotion of both the organisation and its offerings. Marketing co

Area of a square and area of a rectangle, a side of a square is represented...

a side of a square is represented by x-3.what expression represents the area of the square?

Solve the example using costing techniques, Roux ski is a company that spec...

Roux ski is a company that specializes in the manufacture of ski pants. The senior management accountant has been asked to advise the board of directors on a production and sales p

What are focus and drawback of production concept, What are focus and drawb...

What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product

What are the several types of promotional schemes, What are the several typ...

What are the several types of promotional schemes? Different types of promotional schemes are distributed within the following manner as given here: a) Consumer-promotion to

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd