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QUESTION
Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimately reposition themselves.
(a) Explain three Marketing Communication tools that the competitors will use to reposition themselves on the market.
(b) Identify six forces of the environmental context and show how they might affect the Marketing Communications of a brand. Explain your answer with examples.
Characteristics of Sellings oriented concept of marketing, Marketing Management
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Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
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