Explain marketing communication tools, Marketing Management

Assignment Help:

QUESTION

Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimately reposition themselves.

(a) Explain three Marketing Communication tools that the competitors will use to reposition themselves on the market.

(b) Identify six forces of the environmental context and show how they might affect the Marketing Communications of a brand. Explain your answer with examples.

Related Discussions:- Explain marketing communication tools

Ethics sustainability and culture, I will provide a cases from the media th...

I will provide a cases from the media that have ethical implications. Please prepare a ppt presentation that: a) describes the issue/story (Clearly identify which case you ar

How is a customer retained for a long period with business, How is a custom...

How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th

Idea screening - new product development, Idea Screening In the new-pro...

Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones

Maslows hierarchy, An evaluation of Maslow's needs hierarchy Has been...

An evaluation of Maslow's needs hierarchy Has been widely accepted in social science disciplines Criticisms are that the concepts are too general and it can't be tested em

Total sales definition, what definition of total sales?

what definition of total sales?

Illustrate the main roles of communication, Illustrate the main roles of co...

Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1. It can inform and make potential customers aware of a

Examine the corporate social responsibility, Question 1: Mauritius has ...

Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel

What is strength of brand equity, What is strength of brand equity? Sim...

What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi

Nature, Q. Describe the nature & scope of marketing & importance of marke...

Q. Describe the nature & scope of marketing & importance of marketing? Ans.: Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info

Test marketing, various approaches followed by FMCG companies in test marke...

various approaches followed by FMCG companies in test marketing

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages