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QUESTION
Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimately reposition themselves.
(a) Explain three Marketing Communication tools that the competitors will use to reposition themselves on the market.
(b) Identify six forces of the environmental context and show how they might affect the Marketing Communications of a brand. Explain your answer with examples.
Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
58-48
What is Place Strategies? Explain about such in details. Place Strategies: Economic, reliable and efficient transportation and distribution of goods and services has play
Suppose the US and Mexico both produce semiconductors and auto parts and the US has a comparative advantage in semiconductors while Mexico has a comparative advantage in auto parts
Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your
What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af
Market Expansion?
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
what is market offers
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