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QUESTION
Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimately reposition themselves.
(a) Explain three Marketing Communication tools that the competitors will use to reposition themselves on the market.
(b) Identify six forces of the environmental context and show how they might affect the Marketing Communications of a brand. Explain your answer with examples.
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
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The problem formulation are: R the set of all mesh routers N number of mesh routers K the maximum
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