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Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies increment in advertising spending. Marginal revenue signifies increment revenue because of increase in advertising spending. Acc to this approach the firm must increase advertising spending if marginal revenue is more than marginal cost. The marginal cost and marginal revenue must be equal be equal in determining the optimum level of advertising. Any further spending subsequent to the level at which incremental revenue will be unprofitable.
In fine-tuning the product strategy for your marketing plan do these two things: 1.- Develop a simple three-column table in which (a)market segments of potential customers are in t
what would you suggest to avoid delays in despatch of products
assess the impact of fiscal and monetary policy on business organisation and their activities ?
x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3
Question: a) Describe four issues that are usually addressed in the Needs Analysis phase in the building-block approach to network design. b) Sketch a typical hybrid star
Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre
1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor
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