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Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies increment in advertising spending. Marginal revenue signifies increment revenue because of increase in advertising spending. Acc to this approach the firm must increase advertising spending if marginal revenue is more than marginal cost. The marginal cost and marginal revenue must be equal be equal in determining the optimum level of advertising. Any further spending subsequent to the level at which incremental revenue will be unprofitable.
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
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factors affecting the product life cycle
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QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
Rehman invests his summer earnings of $3050. He invests part of his money at 8%/year, and the rest at 7.5%/year. After 1 year, these investments earn $242 in simple interest.How mu
CREATING STRATEGIC ADVANTAGE
Explain about transportation within scope of marketing functions. Transportation: Modern organizations create on a huge scale to cater to the needs of customers scattered
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