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Explain managerial motivation.
Managerial Motivation: It is the means or inducements, which impel or inspire a person to intensify his willingness to use his abilities and potentialities for getting goals of the organization that he works. Motivation is a psychological force. What motivation does to an individual or morale does to a work- group. Motivation moves an individual to action. Motivation of workers is very significant.
Factors influencing motivation:
Describe the four-step framework for one-to-one marketing that can be adapted to CUSTOMER RELATIONSHIP MANAGEMENT marketing?
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