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QUESTION
You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an extensive finance background and one of your tasks, is to advise management of the potential currency exposure the firm might face and the techniques to manage such exposure
a) Using appropriate numerical examples, explain management the different types of exchange rate risk
b) One of the directors has heard that transaction exposure can equally be managed externally by a forward hedge or internally by a money market hedge. He is very confused about these. Explain to him how these two hedging strategies differ and make an evaluation of both methods for him.
c) Explain the use of futures contracts in managing risks. How do they differ from forwards?
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
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The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
did the management take a correct decision in rohit''s case
Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,
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