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QUESTION
You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an extensive finance background and one of your tasks, is to advise management of the potential currency exposure the firm might face and the techniques to manage such exposure
a) Using appropriate numerical examples, explain management the different types of exchange rate risk
b) One of the directors has heard that transaction exposure can equally be managed externally by a forward hedge or internally by a money market hedge. He is very confused about these. Explain to him how these two hedging strategies differ and make an evaluation of both methods for him.
c) Explain the use of futures contracts in managing risks. How do they differ from forwards?
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
Explain about the Sales Promotion Sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to an offering, with aim of ac
What is the relationship marketing? Relationship Marketing: Increasingly, a key objective of marketing is to develop deep, lasting relationships along with all people or o
Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti
"consumer mind is a block box" -discuss
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus
As risk manager, you are concerned about the additional liability exposure the firm will face if it accepts the project. you obtain an estimate of the annual total loss distributio
Does marketing solely to increase profit?
define marketing and marketing management
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