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Problem 1:
Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services.
Problem 2:
Explain major factors influencing the purchasing behaviour of an individual consumer. Use a model of buyer behaviour to support your answer.
Problem 3:
Assume that you have been given the task of carrying out marketing research to assess the level of customer satisfaction in your organisation. In this context, identify and explain the stages of the marketing research process.
Problem 4:
Discuss the advantages and drawbacks of using the internet to market the products/services of an organisation.
What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
Question: "One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering t
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
product mix pricing,price adjustment strategy,
Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
marketerinvolvment
I''m looking for a Marketing Ph.D. student or a graduate to help me understand Cannibalization Analysis. You can be a Marketing undergrad or an MBA with the knowledge. As long as y
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss
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