Explain longitudinal and cross-sectional research designs, Marketing Research

Assignment Help:

Discuss the difference between longitudinal and cross-sectional research designs.

Answer

Cross-sectional design is the most familiar and most common way of conducting marketing research. It includes collection of information from any given sample of population elements only once. Objective of cross-sectional design many times is to establish categories such that classification in one category implies classification in one or more other categories.

A longitudinal design is much more reliable than a cross-sectional design for monitoring changes over time as it relies less on consumers' mental capabilities and more frequently monitors events as close to their time of occurrence as feasible. Primary objective of longitudinal design is to monitor change over a period of time. It involves a fixed sample of population elements which is measured repeatedly. Sample remains the same over a period of time hence providing a series of pictures when, which viewed together, portray a detailed explanation of situation and changes which are taking place over a period of time.

 


Related Discussions:- Explain longitudinal and cross-sectional research designs

Research Methodology, Regression line drawn as Y=C+1075x, when x was 2, and...

Regression line drawn as Y=C+1075x, when x was 2, and y was 239, given that y intercept was 11. calculate the residualuestion #Minimum 100 words accepted#

Imports, Imports: You have learnt the provisions related to export at leng...

Imports: You have learnt the provisions related to export at length. As you know, import plays an important role in the economic development of the country. In order to manufactur

Excise rebate policy, Excise Rebate Policy : The scheme under which the Ce...

Excise Rebate Policy : The scheme under which the Central Excise exemption or refund is provided is popularly known as Rebate of Central Excise. This scheme operates under Section

Export under claim for rebate of duty , Export under Claim for Rebate of Du...

Export under Claim for Rebate of Duty on Excisable Materials used in the Manufacture of Export Goods (Rule 12 (1) (B)) Under Central Excise Rule 12(1)(B) rebate has been gran

Show the market research for various new products, Q. Show the market resea...

Q. Show the market research for various new products? • recognize the various products available in the market, • assess the consumer demand, • identify the ingredient

Administration of the act, Administration of the Act : The exchange contro...

Administration of the Act : The exchange control policy is determined in India by the Ministry of Finance Government of India on the basis of The Foreign Exchange Regulation Act,

Marketing research an report preparation, What are the advantages of using ...

What are the advantages of using projective techniques in comparison to focus groups and in-depth interviews?

Sports marketing firm, You are interested in purchasing a new minor league ...

You are interested in purchasing a new minor league baseball franchise. The franchise will be located in your area. To reduce the risk in your decision making, you have requested t

T, regression line drawn asY=C+1075x, where x was 2, and y was239, given th...

regression line drawn asY=C+1075x, where x was 2, and y was239, given that y intercept was 11

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd