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Like other large airlines, Global Airlines has a points-based incentive program. Customers who join Global's FreeMiles program earn points by purchasing tickets from Global or by using their member number when purchasing goods and services from the Global's business partners (hotels, rental-car companies, florists, and even movie-rental companies). The points can then be put toward the purchase of tickets for future flights. You work in the office that runs this program. Lately, some of Global's business partners have been grumbling that they are not getting enough business through this program. These are companies with big name recognition, and they feel they should be getting more for letting Global use their names to attract frequent flyers.
So your boss directs you to design an email for the FreeMiles members announcing a special promotion that will generate more business for your partners. You will be offering your readers an opportunity to earn up to 25,000 bonus miles if they register for the promotion. Once they have registered, the number of purchases they make from your non-airline partners in a designated two-month period will determine how many bonus miles they will get. They will earn 1,000 extra miles per separate purchase, up to 25,000 miles. (Readers will find what "separate purchase" means when they go to the registration website.)
Carefully consider the persuasive, logistical, and visual elements to include and then write a message.
Question : (a) The Volume-Variety characteristics in any business operations directly influence the layout and the flow of transformed resources. Discuss the four possible ty
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The manager of a fashionable restaurant open Wednesday through Saturday says that the restaurant does about 31 percent of its business on Friday night, 26 percent on Saturday night
What are the cost associated with customer loss?
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Remind yourself of the distinction between feasibility, acceptability and vulnerability discussed. Evaluate both technologies using these criteria.
Evaluate various supply chain strategy considerations for managers moving products or services to the consumer.
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