Explain logistical and visual elements, Operation Management

Assignment Help:

Like other large airlines, Global Airlines has a points-based incentive program. Customers who join Global's FreeMiles program earn points by purchasing tickets from Global or by using their member number when purchasing goods and services from the Global's business partners (hotels, rental-car companies, florists, and even movie-rental companies). The points can then be put toward the purchase of tickets for future flights.
You work in the office that runs this program. Lately, some of Global's business partners have been grumbling that they are not getting enough business through this program. These are companies with big name recognition, and they feel they should be getting more for letting Global use their names to attract frequent flyers.

So your boss directs you to design an email for the FreeMiles members announcing a special promotion that will generate more business for your partners. You will be offering your readers an opportunity to earn up to 25,000 bonus miles if they register for the promotion. Once they have registered, the number of purchases they make from your non-airline partners in a designated two-month period will determine how many bonus miles they will get. They will earn 1,000 extra miles per separate purchase, up to 25,000 miles. (Readers will find what "separate purchase" means when they go to the registration website.)

Carefully consider the persuasive, logistical, and visual elements to include and then write a message.


Related Discussions:- Explain logistical and visual elements

Explain the implications from an operations design, Question: Large ret...

Question: Large retailers, in general, tend to move from a business model characterised by a fragmented network of many small-to-medium scale retail operations located in city

Intervention - types of managerial tactic, Intervention - Types of Manageri...

Intervention - Types of Managerial Tactic This is where a manager is delegated authority to implement change. Current performance is measured against a standard which illustra

Explain labour vs employment arbitrator, Use this for questions 7 and 8: Yo...

Use this for questions 7 and 8: Your Company terminated an employee for stealing a ladder. The employee filed a grievance with the union. The union argues that the employee had ver

Explain main parts of the operations planning control system, List and brie...

List and briefly discuss the five main parts of the operations planning control (OPC) system

Explain marketing to stakeholders and stockholders, What is the value of ma...

What is the value of marketing to the consumer, the stakeholder and stockholder and a. the value of your place on marketing b. the value of marketing to customers and consumers c.

Describe the several components of inventory holding cost, Question: (a...

Question: (a) (i) What are the assumptions to be respected while deriving the Economic Order Quantity formula. (ii) Describe the several components of inventory holding c

Explain the current yield on alaska power company bonds, Alaska Power Compa...

Alaska Power Company issued $1,000 bonds that have an annual coupon rate of 7.5%. The present market value of the bonds is $1,125. If the bonds have 15 years remaining until maturi

Explain how is the search industry changing, How is the search industry cha...

How is the search industry changing? What forces seem most likely to bring about major change to the industry within the next three to five years?

Explain unethical behaviour proposed by saul gellerman, Of the four commonl...

Of the four commonly held rationalizations for unethical behaviour proposed by Saul Gellerman, which one do you thing gets use most often? Why?

Explain about changing the layout of empty cubicles, Is there an optimal si...

Is there an optimal size for all organizations? Also how should one go about changing the layout of empty cubicles?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd