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Like other large airlines, Global Airlines has a points-based incentive program. Customers who join Global's FreeMiles program earn points by purchasing tickets from Global or by using their member number when purchasing goods and services from the Global's business partners (hotels, rental-car companies, florists, and even movie-rental companies). The points can then be put toward the purchase of tickets for future flights. You work in the office that runs this program. Lately, some of Global's business partners have been grumbling that they are not getting enough business through this program. These are companies with big name recognition, and they feel they should be getting more for letting Global use their names to attract frequent flyers.
So your boss directs you to design an email for the FreeMiles members announcing a special promotion that will generate more business for your partners. You will be offering your readers an opportunity to earn up to 25,000 bonus miles if they register for the promotion. Once they have registered, the number of purchases they make from your non-airline partners in a designated two-month period will determine how many bonus miles they will get. They will earn 1,000 extra miles per separate purchase, up to 25,000 miles. (Readers will find what "separate purchase" means when they go to the registration website.)
Carefully consider the persuasive, logistical, and visual elements to include and then write a message.
A special coffeehouse sells Colombian coffee at a fairly steady reat of 30 pounds per month. The beans are purchased from a local supplier for $3.20 per pound. The coffeehouse esti
1. Planning is the fundamental management function. Discuss how organizing and planning are related. 2. Using two examples, describe the different approaches used by companies/m
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I need to explain forecasting, also how it is performed at St. Arnold's Brewery (Houston, TX) also what forecasting error is and if there has been any in the past.
How does CRM help in customer service efficiency?
1. Describe how you think the hotel's management will: (a) make sure that the way it manage the hotel is appropriate to the way it competes for business; (b) implement any change i
Observation Methods: The observation methods is the most commonly used methods especially in studies relating to behavioural sciences. In a way we all observe things aro
Discuss the supply management''s heightened concern for future acquisition needs - for example, capital equipment acquisition, supplies contract, standard commodity, etc.
Assignment of Process layout of any company
Ques: On what basis do you think Schmenner (1986) suggests that service managers who see themselves as unique may be 'left in the dust'? Ans: Schmenner (1986) suggests that if s
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