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Q. Explain Internal psychological procedure?
The relevant internal psychological procedure that is associated with information search is perception. Perception is defined like the process by which an individual selects, receives, organises and interprets information to create a meaningful picture of the world The selective perception process Stage Description Selective exposure consumers select which promotional messages they will expose themselves to. Selective awareness consumers select which promotional messages they will pay attention to Selective comprehension consumer interpret messages in line with their attitudes, beliefs, motives and experiences Selective preservation consumers remember messages that are more meaningful or important to them The implications of this process assist develop an effective promotional strategy and select which sources of information are more effective for the brand.
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NEED FOR PROCEDURAL FORMALITIES : Procedural formalities prescribed for claiming various export-incentives need timely and proper compliance on the part of exporters. This alone w
Foreign Exchange Transactions : A foreign exchange transaction is ultimately the purchase or sale of one national currency against another arising out of import or export of goods
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Examine a range of general or marketing strategy options (a) Discuss a variety of general and marketing strategic options which are available to your organisation and evaluate t
Consumer Involvement : Involvement demotes to a person's perceived relevance of the object based on their inherent needs and values and interests. Involvement is able to
Q. Explain concept of personality and self concept? Personalit y can be explained as the psychological characteristics that both determine and reflect how a person responds to
executive summary
Q. How consumer behaviour is effected by attitude Change? Affect . Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are base
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