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Q. Explain Internal psychological procedure?
The relevant internal psychological procedure that is associated with information search is perception. Perception is defined like the process by which an individual selects, receives, organises and interprets information to create a meaningful picture of the world The selective perception process Stage Description Selective exposure consumers select which promotional messages they will expose themselves to. Selective awareness consumers select which promotional messages they will pay attention to Selective comprehension consumer interpret messages in line with their attitudes, beliefs, motives and experiences Selective preservation consumers remember messages that are more meaningful or important to them The implications of this process assist develop an effective promotional strategy and select which sources of information are more effective for the brand.
Q. Explain the Marketer role? _ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.
What is the difference between abstract construct and concrete variable?
Exclusion Clauses : Notwithstanding the vast range of perils covered under the contract of cargo insurance, insurance cover is not provided against a number of perils and losses.
Porter -O Grady (2001,p.9) makes the statement that "too many health professionals have an irrational conviction that there is something so mystical about health care that it defie
Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
Export of Imported Goods: Goods imported may be exported in the same or substantially the same form, without a licence provided they are not under the Negative Lists. Export of su
how to market a product
Export of computer Software : Export of Computer Software in physical form is done on GRPP forms. Export of computer software in non-physical form should be declared on SOFTEX fo
If asking custoemrs if they have problems, would it be exchange function of marketing?
Q. What Is Cognitive Dissonance? Cognative dissonance: Premise that people have a requirement for consistency and order in their lives and that a state of tension and co
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