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Q. Explain Internal psychological procedure?
The relevant internal psychological procedure that is associated with information search is perception. Perception is defined like the process by which an individual selects, receives, organises and interprets information to create a meaningful picture of the world The selective perception process Stage Description Selective exposure consumers select which promotional messages they will expose themselves to. Selective awareness consumers select which promotional messages they will pay attention to Selective comprehension consumer interpret messages in line with their attitudes, beliefs, motives and experiences Selective preservation consumers remember messages that are more meaningful or important to them The implications of this process assist develop an effective promotional strategy and select which sources of information are more effective for the brand.
Determine the types of stratified random sampling There are two kinds of stratified random sampling; (a) proportionate stratified sampling (b) disproportionate stratified sampl
Explain the significance of pilot testing in questionnaire building. Answer Once preliminary questionnaire has been developed a researcher must test the questionnaire on a
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‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r
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Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase
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Question: The developers of "Sonny Music? predict that their new service will be a success. Their prediction is based on their experience of launching an existing service. (
Introduction: Exports and imports are carried out by traders who are residents of different countries. Goods have to cross national frontiers and several types of physical and fin
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