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A young musician goes on tour to promote his newest songs. The concerts are a huge success, but due to technical problems, the musician's songs are not posted to iTunes until 6 weeks after the tour. Why did song sales fall far short of plans?
Poor product quality
Insignificant point of difference
Too little market attractiveness
Poor execution of the marketing mix
No economical access to buyers
Determine how to minimize the number needed to meet small towns daily requirement
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what is continuous improvements
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