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Question:
(a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs.
(b) "Though it has several limitations, Maslow Hierarchy of needs has been successfully used by marketers to market their product." Discuss this statement, illustrating your answer with examples of its applications to the marketing of goods and services.
(c) "Most needs are dormant much of the time." How can marketers arouse them?
typesa of branding like producer''s name,picture-figure,name of product,colour
State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe
process of disigning distribution channel
What are the tasks of marketing management according to Product Life Cycle? When according to Product Life Cycle (PLC) we need to plan our marketing strategy into strategic ter
(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's e
Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
"Consumer mind is a Black Box" - Discuss
A bank uses a certain form at a uniform rate of 60 pads per week. During each of the 52 weeks per year it is in operation. Every replenishment order it places is delivered at one t
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