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Question:
(a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs.
(b) "Though it has several limitations, Maslow Hierarchy of needs has been successfully used by marketers to market their product." Discuss this statement, illustrating your answer with examples of its applications to the marketing of goods and services.
(c) "Most needs are dormant much of the time." How can marketers arouse them?
State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others
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The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de
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what are the core principles of msrketing
[X,D] = eig(A) given X and D find A
The PEST analysis is a structure that strategy advisors utilize to examine the external macro-environment in which a firm works. PEST is an acronym for the subsequent factors
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