Explain information search in decision making process, Marketing Management

Assignment Help:

Explain about the information search in decision making process.

Information Search:

Information searching can be within both ways Formal as well as Informal. In formal manner site visit to calculate potential vendor, laboratory test of prototype or a new product and investigation of possible product specification. Similarly in informal information search, can occur throughout discussion with sales representative, whereas attending trade demonstrates or reading industry exact journals.


Related Discussions:- Explain information search in decision making process

Concentration approach for selecting target markets, What is Concentration ...

What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market

Consumer perceptions of value, Consumer perceptions of value Consumers...

Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for

Marketing micro environment, Micro environment: Micro environment refers t...

Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non

The role of communication in exchange transactions, The Role of Communicati...

The Role of Communication in Exchange Transactions Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network who

Discuss the following topic, 1.Value delivery process and value chain 2.A h...

1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment

What is concept testing strategy development, What is Concept Testing Strat...

What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma

Buying motives, buying motives of industrial customer

buying motives of industrial customer

What is competition based pricing, What is Competition Based Pricing In...

What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f

Factors affecting the life cycle of a product, Factors affecting the life c...

Factors affecting the life cycle of a product: there are many factors that affect the life cycle of a product. Statement of Joe Dean is very important in this regard. He said, "th

What are the benefits of packaging in the product line, What are the benefi...

What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd