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Explain about the information search in decision making process.
Information Search:
Information searching can be within both ways Formal as well as Informal. In formal manner site visit to calculate potential vendor, laboratory test of prototype or a new product and investigation of possible product specification. Similarly in informal information search, can occur throughout discussion with sales representative, whereas attending trade demonstrates or reading industry exact journals.
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factors affecting the product life cycle
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How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
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Which different aspects are covered by Marketing Research? Market Research covers individually the various aspects of marketing of goods, services and concepts with the assist
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