Explain information search in decision making process, Marketing Management

Assignment Help:

Explain about the information search in decision making process.

Information Search:

Information searching can be within both ways Formal as well as Informal. In formal manner site visit to calculate potential vendor, laboratory test of prototype or a new product and investigation of possible product specification. Similarly in informal information search, can occur throughout discussion with sales representative, whereas attending trade demonstrates or reading industry exact journals.

Related Discussions:- Explain information search in decision making process

What is the importance of customer care, Question: "Customer care has l...

Question: "Customer care has long been a major training requirement for organizations which seek the so-called "sustainable competitive advantage". This comes as no surprise wh

Hyperbola , How do I know if the hyperbolas are vertical or horizontal?

How do I know if the hyperbolas are vertical or horizontal?

What are the disadvantages of joint ventures, What are the disadvantages of...

What are the disadvantages of joint ventures? Joint ventures also have disadvantages, which are given below: • Partners do not consist of full control of management • May

Customer''s mental process of judging value, Customer's mental process of j...

Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority

Importance of the study of the consumer behaviour, Importance of the study ...

Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o

Define the publicity - promotion, Define the Publicity - Promotion Th...

Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y

Brand equity, Brand equity: to understand the dynamics of brand, Aaker pro...

Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo

Consumers confound marketers, difference between marketing efficiency and m...

difference between marketing efficiency and marketing effectiveness

Explain product strategy for ensuring growth of the firm, Question 1: Y...

Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu

Difficulties in evaluation advertising effectiveness, Difficulties in Evalu...

Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages