Explain information search in decision making process, Marketing Management

Assignment Help:

Explain about the information search in decision making process.

Information Search:

Information searching can be within both ways Formal as well as Informal. In formal manner site visit to calculate potential vendor, laboratory test of prototype or a new product and investigation of possible product specification. Similarly in informal information search, can occur throughout discussion with sales representative, whereas attending trade demonstrates or reading industry exact journals.


Related Discussions:- Explain information search in decision making process

Explain about the foreign production in marketing, Explain about the foreig...

Explain about the foreign production in marketing. Foreign production: Moreover exporting, other market entry strategies comprise licensing, joint ventures, participatio

Illustrate the term price leadership strategy, Illustrate the term price le...

Illustrate the term price leadership strategy. he presence of a leader assists to regulate the market and ignore too many price changes oligopolistic markets, in that the numbe

Function of the packaging, Function of the packaging: 1.       Product...

Function of the packaging: 1.       Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat

How is forecast sale in marketing research, How is forecast sale in marketi...

How is forecast sale in marketing research? Forecast Sale in Marketing Research: Marketing research assists in marketing planning and sales forecasting. The researchers c

Marketing concept, explain the role of the process of marketing in business...

explain the role of the process of marketing in business

What are the ways to decrease the customer defection rate, What are the way...

What are the ways to decrease the customer defection rate? To decrease the customer defection rate, a company should: a) Explain and measure the retention rate. b) Classi

Explain aid of a market model , Read the article entitled 'Easter egg price...

Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C

Agriculture marketing, Discuss the importance of strategy and good leadersh...

Discuss the importance of strategy and good leadership in marketing

Market attractiveness, Market attractiveness is a measure of the profit po...

Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be

Marketing Management, How are Indian customers visiting Shopper''s stop any...

How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd