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Explain about the information search in decision making process.
Information Search:
Information searching can be within both ways Formal as well as Informal. In formal manner site visit to calculate potential vendor, laboratory test of prototype or a new product and investigation of possible product specification. Similarly in informal information search, can occur throughout discussion with sales representative, whereas attending trade demonstrates or reading industry exact journals.
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Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
1. what are the importans 2. For whom use marketing managment
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