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Explain about the information search in decision making process.
Information Search:
Information searching can be within both ways Formal as well as Informal. In formal manner site visit to calculate potential vendor, laboratory test of prototype or a new product and investigation of possible product specification. Similarly in informal information search, can occur throughout discussion with sales representative, whereas attending trade demonstrates or reading industry exact journals.
Describe the scope of marketing. The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, ma
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How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate
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