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Explain about the information search in decision making process.
Information Search:
Information searching can be within both ways Formal as well as Informal. In formal manner site visit to calculate potential vendor, laboratory test of prototype or a new product and investigation of possible product specification. Similarly in informal information search, can occur throughout discussion with sales representative, whereas attending trade demonstrates or reading industry exact journals.
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
various approches followed by FMCG companies in test marketing
Explain the term Business-to-Business Advertisement with examples. Business-to-Business Advertisement: • Promote plant & machinery, raw materials, spares etc. • Technic
a value change of a company
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
Mobile phone majors Nokia, Ericsson and Motorola -along with a couple of aggressive new entrants like Samsung and Panasonic - are gearing up to grab a piece of action in the Indian
explain the varius approaches that are followed by f m c g companies in test marketing
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
Unfair Trade Practices of MRTP Act For preventing deceptive as well as misleading advertisement MRTP Act has declared convinced trade practices as unfair. These inequitable Tra
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