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Question 1:
(a) How does the marketing mix help to ensure that marketing effort is effective?
(b) Explain in details the elements of marketing mix.
Question 2:
(i) Explain in details the meaning of the term: (a) Niche Marketing (b) Mass Marketing (c) Market Segmentation
(ii) Explain 3 advantages of Niche Marketing over Mass Marketing and give 3 reasons
why a large firm may wish to enter a Niche Marketing.
Question 3:
Write short notes on the following:
(a) Service Marketing. (b) Marketing Research. (c) Customer Satisfaction. (d) Customer Service.
Characteristics of Sellings oriented concept of marketing, Marketing Management
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The derivative of a function is an important tool in mathematics. The motion of derivative was introduced to solve problems of Physics concerning motion of an object. The velocity
explain the core concept of marketing
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Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
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