Explain in details the elements of marketing mix, Marketing Management

Assignment Help:

Question 1:

(a) How does the marketing mix help to ensure that marketing effort is effective?

(b) Explain in details the elements of marketing mix.

Question 2:

(i) Explain in details the meaning of the term:
(a) Niche Marketing
(b) Mass Marketing
(c) Market Segmentation

(ii) Explain 3 advantages of Niche Marketing over Mass Marketing and give 3 reasons

why a large firm may wish to enter a Niche Marketing.

Question 3:

Write short notes on the following:

(a) Service Marketing.
(b) Marketing Research.
(c) Customer Satisfaction.
(d) Customer Service.


Related Discussions:- Explain in details the elements of marketing mix

Marketing Management Philosophies, Characteristics of Sellings oriented con...

Characteristics of Sellings oriented concept of marketing, Marketing Management

What is product strategy development, What is Product Strategy Development?...

What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external

Decision making model in organisations, Question 1 "Negotiation is a po...

Question 1 "Negotiation is a powerful method for resolving conflict which needs skill, and experience. Negotiation will be viewed as either hard or soft. It will be a positi

What is skimming pricing strategy, What is Skimming Pricing Strategy? ...

What is Skimming Pricing Strategy? Skimming Pricing Strategy: This strategy comprises selling the new product at higher price and therefore limiting oneself to the upper

What is the importance of customer care, Question: "Customer care has l...

Question: "Customer care has long been a major training requirement for organizations which seek the so-called "sustainable competitive advantage". This comes as no surprise wh

Derivative Differentiation, The derivative of a function is an important to...

The derivative of a function is an important tool in mathematics. The motion of derivative was introduced to solve problems of Physics concerning motion of an object. The velocity

Describe sales force model, 1.  What kind of sales force model do you think...

1.  What kind of sales force model do you think will work best for your new product/service, and why? 2.  How will your salespeople be compensated, and how might you organize th

Forms of product or service promotion, Forms of Consumer Promotion: 1 ...

Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma

Major factors influencing buying behaviour - social factors, Social factors...

Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd