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Question 1:
(a) How does the marketing mix help to ensure that marketing effort is effective?
(b) Explain in details the elements of marketing mix.
Question 2:
(i) Explain in details the meaning of the term: (a) Niche Marketing (b) Mass Marketing (c) Market Segmentation
(ii) Explain 3 advantages of Niche Marketing over Mass Marketing and give 3 reasons
why a large firm may wish to enter a Niche Marketing.
Question 3:
Write short notes on the following:
(a) Service Marketing. (b) Marketing Research. (c) Customer Satisfaction. (d) Customer Service.
Q. Objective and Task Method? This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as we
explain above
i need a literature review written by you on a consumer behaviour . Please help I cannot send any email it says error
create a problem tat deals with transportation between five towns or cities represent it with a graph and a matrix, cube the matrix and interpret the resulting matrix, then explain
How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
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What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar
What are the different strategies in sprite brand
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