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Explain in detail about the promotional activities
It is hence a persuasive communication and also serves as a reminder. A firm uses different tools for its promotional activities which are as below:
- Advertising
- Publicity
- Personal selling
- Sales promotion
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Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
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explain the varius approaches that are followed by f m c g companies in test marketing
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