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Explain in detail about the promotional activities
It is hence a persuasive communication and also serves as a reminder. A firm uses different tools for its promotional activities which are as below:
- Advertising
- Publicity
- Personal selling
- Sales promotion
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
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