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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
EXPERIMENTAL RESEARCH: One of the other method used in research is Experimental Research. Meaning and Characteristics Experimental research is concerned with ca
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Question 1: Explain how you would set up the Front Office Department of a new 100 room beach resort. You should consider the following points in your answer: • Manpower requ
ELEMENTS OF BINDING: The wear and tear of books and other documents are normal features of most modem libraries. Binding and repair of damaged books and preserving them for lo
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