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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
Recent Trends in document delivery service: Recent Trends As mentioned earlier document delivery scene has changed with the emergence of a large number of electronic databases
Planning for negotiations A complex negotiation requires specific planning to be successful. Without planning, a negotiator cannot possibly have the information required to ef
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a) In order for customers to use online banking services, they will require to have for example a personal computer and an Internet connection. Their personal computer becomes thei
Systematic Sampling: This is sometimes called as sampling by regular intervals. The method is also known as "pseudo-simple random samples" as they have properties similar
Rajender Kumar was a production worker at competent Motors Limited (CML) which made components and accessories for the automotive industry. He had worked at CML for almost seven ye
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describe the quantitative techniques in public system management
Q. What is the significance of fca for communities that bond out all of their solid waste management services? Unless a community is completely out of the business of solid was
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