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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
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