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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
P urpose of management of quality Let us first discuss the importance of quality. Quality is important as it helps organisations achieve their internal and external g
Impact of demand forecasting on supply chain management
critically analyze mr.vincent''s reasoning
Question 1: Over the past years, the accommodation industry in general has had to move away from a captive market, diversify its range of products and services in order
QUESTION CASE STUDY Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. TESCO was formed out of a merger with T.E. Stockwell f
Question 1: What are the alternative ways in which a decision can be made that affects the parties involved? In what ways will negotiation be seen as a tactical contest?
Purchase and Buy Decision The project manager or the production manager of a project has to decide whether to buy or make a part, so that it is available at the right schedule
QUESTION 1 A core concept in implementing TQM is Deming's 14 points, a set of management practices to help companies increase their quality and productivity. List 7 points and
ALPHAETICO - CLASSED CATALOGUE: The alphabetico-classed catalogue may be considered as a combination or mixture of the best points associated with dictionary and classified ca
What are the implications of management innovation in a banking industry
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