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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
Environmental Assessment and Management: 1. Using a case study area of your choice, explain and demonstrate different understandings of nature, environment and / or landscape
Classification Schedules: Library classification invariably requires written has of damps and their subdivisions arranged in a systematic way along with corresponding symbols
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C ontrol of contracts The contract control process commences right at the beginning stage of bid document preparation inviting contractors to bid, and proceeds through the con
Question 1: (a) Operations management is an integral part of an organisation. Show how operations management can contribute to the success of an organisation. (b) Differen
STACK MAINTENANCE: We have explained That maintenance work implies the organisation of stack rooms, arrangements of books on shelve in stack rooms and conservation. In thi
Problem: According to Bush's management models of schools, the formal models dominated the early stages of theory development in educational management and the other models dev
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Mention the characteristics of Statistics. Explain any two applications of Statistics.
Facilitating Centres/Services Traditionally, only libraries functioned as facilitators, but over a period of time, several other specialized facilitating services have come i
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