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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
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FUNCTIONS OF DOCUMENTATION AND INFORMATION CENTRES: In general, a documentation or an, information centre brings to the attention of specialist users the current as well as r
Staff Activity Area of library building -library management Main activities carried out by the professional staff of the library are: Acquisition, Technical Processing (catalo
QUESTION (i) State and explain fully the Capital Asset Pricing Model (CAPM) (ii) An asset X has an expected return of 20%. The risk free rate is 6%. Find the expected return
Question 1: i) What are eurosecurities? ii) Assess the reasons for the growth in eurosecurities markets and discuss the implications of these markets for international ban
A c quisition An acquisition is slightly different from a merger. Unlike all mergers, all acquisitions involve one company purchasing another - there is no exchange
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Special Furniture Items-library furniture-library management Besides the above mentioned library furniture, a few other items worth considering are: Book trolley, whi
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