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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
Automated Circulation System Automated Circulation System For several decades now, ingenious librarians and library equipment manufacturers in western countries have designed
LENGTH: 1000- 1200 WORDS : ESSAY Choose one of these essay topics. (Include ABSTRACT AND PLAN for your report or your essay) If you choose to write an essay for this assignment, y
1. What instructional technology and techniques does research prove are beneficial? Detrimental? 2. Does moving students from single-gender education to co-ed increase student achi
The areas to be considered while monitoring and controlling a contract are wide spread. They are: P h y sical mobilisation: In this stage, the contractor gathers people, m
This is a document which contains all relevant investor information regarding the operations of an organization issuing privacies.
Steps in Developing Observation ScheduletChecklist: i) The first step is to select the aspect of behaviour to be observed. We cannot notice everything that happens and we can
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