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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
consequences of conflicts
P enalty Penalties should aim at fixing a problem when it arises and ensuring that it does not recur. Guidelines to note while stipulating penalties are: Penalties shou
Problem 1: What is the importance of talent management? Describe Talent management Importance of Talent management Problem 2: Describe the five stage approa
Collation: Collation is the first task in the binding processes. All the parts and the pages of a volume have to be correctly sequenced. In the case of periodicals, collation
A large unit manufacturing electrical goods which has been known for its liberal personnel policies and fringe benefits is facing the problem of low productivity and high absenteei
Physical forms of catalogue
Question A ) Discuss the changes in the composition of India's export and import since 1991. How has this affected Balance of payment situation of India? Question B ) Trading
Self-Monitoring This is a personality trait reflecting an individual's ability to adjust behavior to match conditional factors. Individuals high in self- monitoring are very ad
understand the prospect for growth in global services
Non Conventional Indexing and Filing Equipment -libraray equipment-libraray management Use of mechanical devices for sorting information recorded on special kinds of cards lik
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