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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
QUESTION 1 What standards of ethics and integrity would you recommend for an organization that go beyond obeying the law and why? QUESTION 2 (a) Briefly set out the
If you were one of the other foremen, what could you do to make Rajinder’s transition easier?
Management Communication MC is a process of communicating in management itself. Effective managerial communication is either written or spoken. It is based on a several strateg
WHAT IS A RECORD FORMAT THAT DIVIDES THE RECORD INTO SECTIONS?
Problem 1 Radio, as a medium of communication, functions in two main ways: it serves the individuals; and it operates on behalf of the society (Leish, 2007). Using suitable exa
Critically analyze Mr. Vincent’s reasoning
Question 1: Explain the important steps involved in assessing talent management process. Describe Talent management process steps involved in assessing talent manageme
Whom do you think Rajender will eat with? Why?
Question 1: (i) State and explain the Capital Asset Pricing Model (CAPM). (ii) Discuss the resiliency of the model when the assumptions under which the CAPM is deri
Question 1: a) Write short notes on the following terms to define them: i. An international tourist and a domestic tourist ii. An international excursionis
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