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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
P roject team activities There are seven step procedures which the organisation can use to introduce the project team activities as a management strategy. The proced
Need for Literature Search: While the scientific and technical literature has been growing exponentially, the amount of time that any user has for reading this literature rema
Classified Part It is the arrangement of entries of documents by class number that gives the systematic and structured display of subjects in a classified catalogue. It maps
Question 1: Management needs help when confronted by sudden crisis. It is required that crises be managed intelligently and forthrightly with the news media, Employees and the
Q. What is the significance of fca for communities that bond out all of their solid waste management services? Unless a community is completely out of the business of solid was
Selective Dissemination of Information (SDI): The SDI is a type of current awareness service, the objective of which is to keep users of the system informed of new development
Question 1: (a) Explain and discuss in detail, the management functions that are expected of managers. (b) Using illustrations, show how any one dysfunction in the above ma
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QUESTION (a) Explain the differences between warrants and convertible debentures (b) The fundamentalist insists that no one should purchase or sell a share on the basis of t
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