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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
Selection of Sources: A good approach to literature search is looking up a bibliography, an encyclopaedia or a review publication. This provides background information as also
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In order to give unique co-extensive representation to each subject in the UoS, the classificationist has to ascertain the various attributes - infinite, turbulently dynamic, conti
Filing Equipment -LIBRARY EQUIPMENT-LIBRARY MANAGEMENT Provision for filing has to be made for many kind of materials, from architectural and technical f very large size to
Question 1: (i) Why is it necessary for the rooms division staff to communicate effectively within the department, with other departments of the hotel and with the public? Sup
denominators of desire
Question 1: (a) Identify and clearly explain the benefits of implementing ISO 14001? (b) Describe the importance of an Environmental Impact Assessment (EIA). Explain the are
Lamination is construction by an over layering facet, just as one makes a sandwich by layering a vegetable over a layer of bread. According. to Ranganathan "when the basic layer is
Question 1: What are the major issues related to repatriation? Describe Repatriation Major isssues related to repariation Question 2: Prepare a short
Proposal or Renewal Sub System: Type Web-based Application Role Software Engineer Team s
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