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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
Question 1: (i) State and explain the Capital Asset Pricing Model (CAPM). (ii) Discuss the resiliency of the model when the assumptions under which the CAPM is deri
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LIBRARY CATALOGUE AND THE FIVE LAWS OF LIBRARY SCIENCE The Five Laws. of Library Science are a set of basic guiding principles for designing and operating a library or a libr
Question 1: (a) Describe, with the use of examples, Lewin's model of organisational change. (b) Explain either the "action research model" developed by Cummings & Huse or th
Critically analyze Mr. Vincent’s reasoning.
Contract Performance Here let us see the final stages of completion of a contract. M onitoring You should closely monitor the performance of the consultant. This could
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Use of the library: The researcher plans to concentrate the efforts on identifying information on a specific topic. If you are unfamiliar with a particular library get acquain
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