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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
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Subject Headings: The coordinator must ensure correctness and consistency in the subject headings used. The subject headings for the document as a whole and for Cross Refer
CASE STUDY - CORPORATE LEVEL STRATEGY Why would Procter and Gamble (P&G), a company with 300 brands, five billion customers in 140 countries, and more food and beverage paten
scope of or
Question 1 Describe the strategy planning tools of Ansoff matrix and BCG matrix Question 2 Describe the approaches used to screen projects Question 3 Explain any 3 par
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Subject Access to OPAC The typical OPAC interaction process requires the matching or crude translation of user vocabulary to system vocabulary. It became apparent that the am
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