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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
Whom do you think Rajender will eat with? Why?
QUESTION (a) Define the term ‘Business Process Re-engineering (BPR)' and explain the role of BPR in the context of Enterprise Resource Planning (ERP). (b) ‘Firms sometimes u
Q1. Critically analyze Mr. Vincent’s reasoning.
ISO 9000 Quality System Standards ISO is the universal hallmark of quality which consists of a family of standards for quality management systems such as ISO 9000.
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QUESTION CASE STUDY Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. TESCO was formed out of a merger with T.E. Stockwell f
Organizational Communication This is the study of communication within companies, which fits well as a subset of corporate communication because it is enabled to the company to
Question 1 Explain the components of learning and also classical conditioning theory in brief Question 2 Briefly discuss the decision-making models(any three) Quest
QUESTION (a) Comment on the generic competitive strategies as proposed by Porter with the use of suitable examples (b) Briefly elaborate, with relevant examples, your unders
Species of Classification: There are broadly speaking two species of classification systems - enumerative and faceted. Enumerative classification is that in which all classes
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