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Question :
a) Discuss the importance of public Relations (PR) as an organizational function.
a) Elaborate briefly the techniques and tools that can be employed by management to enhance employee communication.
b) Explain how Public Relations differ from advertising.
c) Briefly discuss the informal or preliminary research techniques that practitioner can adopt when conducting a PR research.
d) Discuss any four benefits that an organization can derive by participating in the Corporate Social Responsibility (CSR) agenda.
Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl
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Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
marketerinvolvment
Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa
Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent
What is a behavioral measure of customer satisfaction measurement? Behavioral Measures of Customer Satisfaction Measurement: This is sometimes believed that dissatisfactio
Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle
Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in
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