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Question :
a) Discuss the importance of public Relations (PR) as an organizational function.
a) Elaborate briefly the techniques and tools that can be employed by management to enhance employee communication.
b) Explain how Public Relations differ from advertising.
c) Briefly discuss the informal or preliminary research techniques that practitioner can adopt when conducting a PR research.
d) Discuss any four benefits that an organization can derive by participating in the Corporate Social Responsibility (CSR) agenda.
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
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Question1 Suppose you are the brand manager for Subtle, a lightly scented shampoo aimed at women. Sales of your product have been declining. Exploratory research suggests your
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explain consumer mind is a black box
Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest
The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de
1.) Cost Revenue Model: Roberto operates a delivery service in a large city. His start up cost amounted to $3900. He estimates that it costs him (in terms of gasoline, wear and tea
Approaches to environmental scanning: 1. Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa
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