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Question 1:
(a) Critically evaluate joint venture and licensing as global market entry methods.
(b) Explain and illustrate how a geocentric approach to global marketing is in line with standardised consumption patterns.
Question 2:
(a) As the Marketing Manager of Apple, conduct a brief environmental analysis before introducing the ‘iPad' product in Mauritius.
(b) Outline the marketing communications tools required to launch the ‘iPad' on a global scale.
Question 3:
(a) Using examples, explain how culture influences global product development.
(b) For a manufacturer of household electronic products, what methods can be used for grouping countries for preliminary consideration for market entry? Justify your answer.
P hases of value engineering process I nvestigation phase: This phase investigates the background information, the technical input reports, the field data, the functiona
Disadvantages of Procedures 1) Procedures tend to inhibit rational and logical thinking. The assumptions in the basis of which a procedure was designed might not obtain in all ci
For each of the quadruple constraints, provide a practical description of the constraint as it would apply to the following new product development project: "Develop a new food sup
Question: (a) Project Integration Management refers to the integration of the nine knowledge areas and project phases involved in coordinating project activities to ensure th
What does have in the project management software? Project management software: Project management software onto the market today comprises Lotus Notes / Domino or Micros
Q. What is a task manager? Terminology in the project business is extremely confusing. Different people as well as different organizations use different names to mean different
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Q. How much time should planning take? T imes taken for individual projects differ considerably frequently due to circumstances beyond the project manager's control such as ch
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