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Question 1:
(a) Critically evaluate joint venture and licensing as global market entry methods.
(b) Explain and illustrate how a geocentric approach to global marketing is in line with standardised consumption patterns.
Question 2:
(a) As the Marketing Manager of Apple, conduct a brief environmental analysis before introducing the ‘iPad' product in Mauritius.
(b) Outline the marketing communications tools required to launch the ‘iPad' on a global scale.
Question 3:
(a) Using examples, explain how culture influences global product development.
(b) For a manufacturer of household electronic products, what methods can be used for grouping countries for preliminary consideration for market entry? Justify your answer.
How is risk management assist in project management software? Risk management: Project management software will assist manage the sheer complexity of managing funds and tools,
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a) Provide a detailed evaluation of an equity investment decision in the current economic climate. Your briefing should include: i) A review of the 'top-down' analysis tha
Question: You have been appointed as consultant to advise a small company of your choice about its product portfolio. Write a report which: a) explains the product life cycl
Do you have an assignment which has WBBS and project plan for planning of Super Bowl Half time planning?
Describe the roles of the sponsor. The sponsor’s role is to signify the organisation commissioning the project and to create the main business decisions relating this. The spon
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