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Question 1:
(a) Critically evaluate joint venture and licensing as global market entry methods.
(b) Explain and illustrate how a geocentric approach to global marketing is in line with standardised consumption patterns.
Question 2:
(a) As the Marketing Manager of Apple, conduct a brief environmental analysis before introducing the ‘iPad' product in Mauritius.
(b) Outline the marketing communications tools required to launch the ‘iPad' on a global scale.
Question 3:
(a) Using examples, explain how culture influences global product development.
(b) For a manufacturer of household electronic products, what methods can be used for grouping countries for preliminary consideration for market entry? Justify your answer.
What do you mean by the terms tangible and intangible while applied to costs and benefits? Tangible costs or benefits are those for that a plausible quantitative value can be
confidential document in civil project
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PRODUCTION PLANNING AND SCHEDULING OF A GARMENTS MANUFACTURING COMPANY 1. Introduction TREND SHOPS SDN BHD is a manufacturing unit of (mid-upmarket) ladies garments. It
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Calculate the elapsed time of the critical path project when A Critical path of ACDEFGIJ is given below and the elapsed time of the project is 25 weeks. Th
Question 1: (a) Mr Dupuy, the Chaiperson of the Rose Flower Senior Citizen Association having its seat at 30 Avenue Des Loisirs Pointes-aux-sables wishes to call a meeting of m
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