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Question 1:
(a) Critically evaluate joint venture and licensing as global market entry methods.
(b) Explain and illustrate how a geocentric approach to global marketing is in line with standardised consumption patterns.
Question 2:
(a) As the Marketing Manager of Apple, conduct a brief environmental analysis before introducing the ‘iPad' product in Mauritius.
(b) Outline the marketing communications tools required to launch the ‘iPad' on a global scale.
Question 3:
(a) Using examples, explain how culture influences global product development.
(b) For a manufacturer of household electronic products, what methods can be used for grouping countries for preliminary consideration for market entry? Justify your answer.
using the operating cycle and any other financial management knowledge,discuss the applicabilty of such cycle to poultry
Question: (a) Earned Value Management is a systematic approach to the integration and measurement of cost, schedule, and technical accomplishments in a project. List the benef
Problem Define Product mix. Explain the factors determine the decisions of the Product mix. Factors: Expansion of Product mix Contraction of Product mix Alteration
Weightings of performance against the success criteria In any discussion on success, it is necessary that a distinction is made amid project success and the success of the proj
Processes by Market Orientation Processes can also be categorized on the basis of four marker orientations: Make to Stock (MTS): the goods usually are standard mat
Question: a) With the help of a diagram classify the different global project methodologies (ITIL, CoBIT, Prince 2, BS 17799, COSO,....) that you are aware of in terms of deve
Leadership: Leadership behaviours lead to highly motivated staff. Subordinates rely upon the leadership skills of their superiors to show them how to achieve their needs
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Perform a status assessment of the second Elaboration iteration. DO NOT GENERALISE. Assess each activity separately against the outcomes specified for the activity. Generate a deta
QUESTION (a) Accurate estimation is crucial for effective planning and control and is associated with time, information, experience of estimator, techniques used and funding. D
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