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Question 1:
(a) Critically evaluate joint venture and licensing as global market entry methods.
(b) Explain and illustrate how a geocentric approach to global marketing is in line with standardised consumption patterns.
Question 2:
(a) As the Marketing Manager of Apple, conduct a brief environmental analysis before introducing the ‘iPad' product in Mauritius.
(b) Outline the marketing communications tools required to launch the ‘iPad' on a global scale.
Question 3:
(a) Using examples, explain how culture influences global product development.
(b) For a manufacturer of household electronic products, what methods can be used for grouping countries for preliminary consideration for market entry? Justify your answer.
Question: (a) Why is project monitoring important? (b) Outline the aspects you would check in a project monitoring meeting? (c) What corrective actions can be taken in th
What is the Man-Power Planning? Man-Power Planning: Man-power Planning is the planning completed in relation to the man-power resources or the human assets of enterprise.
Question 1: i) How would you define a project? What are the different types of project that exist (please explain using a model with examples) ii) Enumerate and explain bri
Goals of an FMS The goal of an FMS is to produce a moderate verity of products in moderate. Flexible quantities clearly an F M S is more flexible than conventional high volum
Organizing Which is the process of grouping resources and activities in a logical fashion. The function of organizing involves: grouping similar activities together (depa
Q. How do I organize and apply resources? A. The first moreover most important step in the implementation phase is to re-visit the project plan (or the project brief) and to
Q. What communication do I need? Communication is possibly one of the most important functions of a project manager and yet sometimes the least understood. With no people there
Line Balancing Methods The various line balancing methods or techniques used are: Heuristic Methods Linear Programming Kilbride and waste Methods
We are two partners, starting a new business "Events Management" and we have to prepare the business plan with 7P''s, how could you help us?
There are three main entities in our model. There is Ambulance Patients entity which represents all patients coming to the hospital by ambulance cars. The second entity indicates t
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