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Question 1:
(a) Critically evaluate joint venture and licensing as global market entry methods.
(b) Explain and illustrate how a geocentric approach to global marketing is in line with standardised consumption patterns.
Question 2:
(a) As the Marketing Manager of Apple, conduct a brief environmental analysis before introducing the ‘iPad' product in Mauritius.
(b) Outline the marketing communications tools required to launch the ‘iPad' on a global scale.
Question 3:
(a) Using examples, explain how culture influences global product development.
(b) For a manufacturer of household electronic products, what methods can be used for grouping countries for preliminary consideration for market entry? Justify your answer.
Question: (a) Describe why risk management is a crucial component of project management. (b) Critically show the different responses to risks that should be developed ear
Question: As a newly appointed rector of your school, you have received many complaints from students .It is your aim to " democratise quality ", that is to make quality contro
What are the questions of the initiation phase? Questions to be answered in the initiation phase include the given as: • Why only project management? • Is this feasible?
A reas of Business Excellence Typically, we think about business excellence in the terms of superiority, but in practice, it is frequently translated into features of the busi
what risks can you identify? why are they risk to global green books publishing?
The steps to create a run chart are: 1. Identify the process to be observed: Ensure that the process involves some kind of repeatable activity in which results remain consis
Question 1: Discuss the importance of proper design for a hospitality unit of your choice. Support your answer with relevant examples from the appropriate industry. Q
Question : (a) What are the factors that have propelled the spread of HRM discourse and practice to developing and less developed countries? (b) Discuss the Morgan's(1986)m
Problem : "In the face of daunting challenges, governments are compelled to develop a new style public sector with systems that foster innovation and the creative energy of sta
Question 1: a) Provide a theoretical overview of the management of change. b) Describe the importance of management of change with regard to the management of H.R projects.
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