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Question 1:
(a) What do you consider the most pressing ethical issues facing advertisers? Explain.
(b) What are the key components of a communication model and how do they relate to advertising?
Question 2:
(a) Explain how brand meaning and brand value are created.
(b) Explain when to use the following research methods: focus group, in-depth interviews, observational research, ethnographic research, diaries, and crowd sourcing.
Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test
Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp
give me example of modified rebuy
Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
Q.How marketing & business are changing? Ans.: Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c
I need help
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
a marketing plan is as good as its implementation discuss
Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
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