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Question 1:
(a) What do you consider the most pressing ethical issues facing advertisers? Explain.
(b) What are the key components of a communication model and how do they relate to advertising?
Question 2:
(a) Explain how brand meaning and brand value are created.
(b) Explain when to use the following research methods: focus group, in-depth interviews, observational research, ethnographic research, diaries, and crowd sourcing.
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
How is Advertising affected by retaining customers of a firm? Advertising: Customers genrally influence other members of their affect group who rely upon them for referen
• example of product line strategies
Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe
identify and explain four common segmenting variables
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
Question 1: Explain why purchasing is an important aspect of Food and Beverages Management and Control. What are the purchasing procedures and how are they implemented? Qu
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