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Big Bobs Burger Barn would like to graphically depict the interaction among its lunch- ordering customers and its three employees. Customers come into the restaurant and eat there, rather than drive through and eat in the car. Using the brief process descriptions below, develop a service blueprint. (Service blueprints are described in the text on pages 224-226.)
Fry Employee: receive customer order from Counter Employee, retrieve uncooked food, drop food into fry vat, wrap cooked food into special packaging, place wrapped items on service counter.
Grill Employee: receive customer order from Counter Employee, retrieve uncooked food, place food onto grill, build sandwich with requested condiments, deliver sandwich to counter employee.
Counter Employee: take order from customer, transmit appropriate orders to Fry and Grill Employees, transact payment, retrieve drinks, wrap sandwich, package order, and deliver order to customer
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Why is it important to develop their products/services marketing plan in writing?
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