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Consider an international firm you are familiar with, and consider what the firm needs to be concerned about when entering a foreign marketplace. Specifically, in terms of the chapters we covered, what do you consider to be the 3 most important "uncontrollable environmental variables" that the firm should consider to gain a better understanding of buyers and markets (Global Perspective included)
Include the following-
1. A paragraph for each of the three variables where you will define, in your own words, what the uncontrollable force involves (three paragraphs total).
2. Cite the page number(s) from the textbook where the definitions can be found.
3. Two to three comprehensive paragraphs on how the chosen international company will benefit from understanding buyers and markets in a foreign land after considering these global environmental concepts.
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