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Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
a. Focus
b. Diversification
c. Differentiation
d. Promotional
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Regarding Social Responsibility, who do you agree with more, Leonard (2013) or Friedman (1970)? Why?
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