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Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
a. Focus
b. Diversification
c. Differentiation
d. Promotional
1. How do we link strategic and operational change? Answer: Hambrick and Cannella present a 5-step approach: 1. obtain broad inputs at the formulation stage 2. assess o
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