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Question 1:
Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for marketers to assume that all Indo-Mauritians consumers have similar characteristics which influence their buying habits. Discuss.
Question 2:
Choose a tourism or hospitality organisation you are familiar with to explain the following;
a) Identify 3 market segments targeted by the organisation and explain the bases used for segmenting these markets.
b) Does the organisation provide service quality to its external customers? Justify your answer and explain the criteria that the customers use in evaluating service quality.
Question 3:
a) Elaborate on 2 factors in a company's macroenvironment.
b) Explain the term product, including core, facilitating, supporting and augmented product.
What range of activities incorporates in green marketing? Green marketing incorporates an extensive range of activities, comprising product modification, packaging changes an
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
Henry Assael Model of buying decision behavior along with thediagram
10% of inhabitants of a town are known to be suffering from a disease. find the probability that in a random sample of 12 people from the town a. none will suffer from the disease
what are the reasons for market segmentation and its advantages
process involved in designing channels
what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country
did the management take a correct decision in rohit''s case
How should Shoppers? Stop develop its demand forecasts?
Discuss briefly about product identification elements
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