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Question 1:
Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for marketers to assume that all Indo-Mauritians consumers have similar characteristics which influence their buying habits. Discuss.
Question 2:
Choose a tourism or hospitality organisation you are familiar with to explain the following;
a) Identify 3 market segments targeted by the organisation and explain the bases used for segmenting these markets.
b) Does the organisation provide service quality to its external customers? Justify your answer and explain the criteria that the customers use in evaluating service quality.
Question 3:
a) Elaborate on 2 factors in a company's macroenvironment.
b) Explain the term product, including core, facilitating, supporting and augmented product.
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
Skimming Pricing This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of t
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
Think about a specific sales job with a specific company that you might want to do. Then,if you were starting your own prospect list, explain in detail how you would use your own
Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe the concept of bank marketing. Question 2:
where you want to go in life and how you are going to get there by using social media?
Considering the concept of product life cycle, where would you put video games in their life cycle?
The US government decides to subsidize solar panels. For each unit sold, the government pays $T to the buyer. Using a graph, show how this subsidy affects i) consumer surplus, I
New Product development Process Idea Generation In the new-product development procedure, the first step is idea generation, which is the systematic discovery for new p
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