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Question 1:
Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for marketers to assume that all Indo-Mauritians consumers have similar characteristics which influence their buying habits. Discuss.
Question 2:
Choose a tourism or hospitality organisation you are familiar with to explain the following;
a) Identify 3 market segments targeted by the organisation and explain the bases used for segmenting these markets.
b) Does the organisation provide service quality to its external customers? Justify your answer and explain the criteria that the customers use in evaluating service quality.
Question 3:
a) Elaborate on 2 factors in a company's macroenvironment.
b) Explain the term product, including core, facilitating, supporting and augmented product.
consumer mind is a black box discuss
Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i
Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
what is market offers
How should Shoppers? Stop develop its demand forecasts?
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