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Question 1:
Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for marketers to assume that all Indo-Mauritians consumers have similar characteristics which influence their buying habits. Discuss.
Question 2:
Choose a tourism or hospitality organisation you are familiar with to explain the following;
a) Identify 3 market segments targeted by the organisation and explain the bases used for segmenting these markets.
b) Does the organisation provide service quality to its external customers? Justify your answer and explain the criteria that the customers use in evaluating service quality.
Question 3:
a) Elaborate on 2 factors in a company's macroenvironment.
b) Explain the term product, including core, facilitating, supporting and augmented product.
topic review
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
Looking for an expert to help with market segmenation process
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How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp
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how to make ppt on this topic in 4 slides?
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Explain about the annual plan control in MIEV. Annual plan control: This manuscript includes all the governments numerical goals and managerial objectives. This is in fac
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