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Question:
The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustrate your points, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:
a) Exploratory research b) Descriptive research c) Causal (experimental) research
3 pages
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This is caused when the information gathered is different from the information sought. For example respondents are asked to indicate whether they own a color television set,. Some
what is it?
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