Explain exploratory marketing research, Marketing Research

Assignment Help:

Question:

The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustrate your points, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:

a) Exploratory research
b) Descriptive research
c) Causal (experimental) research

Related Discussions:- Explain exploratory marketing research

Explain about freudian theory, Freudian theory: _ The idea that much of...

Freudian theory: _ The idea that much of human behaviour stems from a fundamental conflict between a person's desire to gratify his/her physical needs and the necessity to func

Sources of information- exports, SOURCES OF INFORMATION : An exporter woul...

SOURCES OF INFORMATION : An exporter would like to know about the market conditions and business practices in foreign countries. Let us study some major sources of information whi

Construction works policy of current issue, Construction Works Policy : Co...

Construction Works Policy : Construction works policy has been designed to Indian Contractor who executes a civil construction job abroad. This policy protects the contractor from

Customs clearance formalities , CUSTOMS CLEARANCE FORMALITIES : 'Under Sec...

CUSTOMS CLEARANCE FORMALITIES : 'Under Section 40 of the Indian Customs Act, an overseas carrier cannot permit loading of goods without permission from the customs authorities. Th

Ecgc schemes for covering exchange risks, ECGC SCHEMES FOR COVERING EXCHANG...

ECGC SCHEMES FOR COVERING EXCHANGE RISKS: The ECGC has evolved two schemes to provide greater protection to exporters of capital goods and turnkey project against the risk of fluc

Service marketing, how is technology changing the nature?

how is technology changing the nature?

Export licensing, Export Licensing: As you know that all goods may be exp...

Export Licensing: As you know that all goods may be exported without any restriction except to the extent such exports are regulated by the Negative List of exports. The Negative

Competing demands for resources, Competing demands for resources- Even thou...

Competing demands for resources- Even though the above student would like to buy a pickup truck on her sixteenth birthday she would rather have a computer moreover has money for on

Management approach to entrepreneurial theory, The management approach woul...

The management approach would advocate the position that entrepreneurs can be made. Discuss the management approach to entrepreneurial theory by making reference to the key researc

Production.., Explain a production procesq

Explain a production procesq

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages