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Question:
The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustrate your points, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:
a) Exploratory research b) Descriptive research c) Causal (experimental) research
Question: You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of
The review of literature is not mere reading for sake it is also not a causal reading like reading of a story or novel. It is focused and directed towards specific purposes. It is
Running Account Facility: The RBI has permitted banks to grant packing credit advances even without lodgement of LIC or firm order /contract under the scheme of Running Account Fa
Question 1 Describe the steps involved in healthcare marketing process Question 2 What is marketing mix? Explain the four P's of the marketing mix Question 3 Discu
FINANCIAL GUARANTEES: Exporters require adequate financial support from banks to carry out their export contracts; ECGC's guarantees protect the banks from losses on account of th
Excise Rebate Policy : The scheme under which the Central Excise exemption or refund is provided is popularly known as Rebate of Central Excise. This scheme operates under Section
TT (Telegraphic Transfer) Rate : Telegraphic Transfer rate may be either TT in detail. T.T. Buying Rate: This rate is applied for purchase of foreign currency by banks where cover
Q. How can the marketing organization raise the likelihood? At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketin
Q. Explain different market segments in given problem? You should identify two competing products or services that aim at different market segments. Ideally one of these should
Provide a short note highlighting major differences between nonprobability and probability sampling techniques? Answer Probability sampling is more robust in comparison as
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