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Question:
The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustrate your points, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:
a) Exploratory research b) Descriptive research c) Causal (experimental) research
how is technology changing the nature?
Critically evaluate the impact of globalisation (i) Analyse how globalisation influenced policies and decision making on State Bank of India. (ii) Critically undertake the u
what is consumer marketing?
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
Data Processing Error: After the have been collected they are to be processed. This involves coding the responses, recording the codes, etc so that data collection can be transform
#question. During the 1990s, technological advance reduced the cost of computer chips. Explain, with the use of supply and demand diagrams, how the following markets are affected i
PROCEDURE FOR TAMING A POLICY : An intending exporter should fill in a proposal form (no. 12 1) available with all ECGC offices and submit it to the nearest office. After examinin
Question 1: (a) Define the term "Marketing Research". (b) Marketing Research is classified under Problem identification research and Problem-solving research. Differentiat
Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches
Advance against Undrawn Balances : In some of the export business, it is the trade practice that the bills are not drawn for the full invoice value of the goods. A small part of t
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