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Question:
The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustrate your points, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:
a) Exploratory research b) Descriptive research c) Causal (experimental) research
Q. Benefit segmentation in consumer behaviour? The benefit segmentation approach is foundation upon the belief that it is possible to measure consumer value systems in detail t
Permitted Methods : Export payment must be received in a currency appropriate to the country of final place of destination of the goods as declared on GR. etc., forms. Reserve Ran
as a customer service employee explain five measures you would recommend to make even a displeased students patronize the school canteen
Explain about the Internal consistency reliability Internal consistency reliability is used to assess the reliability of a summated scale where several items are summated to fo
Advantages of --Duality in linear programming?
Amount: The loan amount is decided on the basis of export order and the credit rating of the exporter by the bank. Generally the amount of packing credit will not exceed FOB value
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml
an e menu for restaurants
BASIC PRINCIPLES OF ECGC OPERATION : There are two basic principles on which ECGC works: i) Spread of risks: An exporter is required to insure all the shipments that may be m
Surrogate Information Errors: this type of error occurs when the information sought by the researcher is different from the information needed to solve the problem. For example whe
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