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Question:
The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustrate your points, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:
a) Exploratory research b) Descriptive research c) Causal (experimental) research
evaluate the extent to which each element of i phone''s marketing mix contributes to its success
executive summary
what will be the reaction of a buyer about this price changes?
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