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Q. Explain Ethical Aspect of advertising?
Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assists us to choose between right and wrongs, good and bad. Ethics in advertising must not exercise fear and indecent language, sexual appeal, exercise persuasion, false claims, baseless and misleading comparisons, must not undermine the position of women aged-persons, shouldn't promote the use of undesirable products like tobacco, shouldn't pollute the thinking of children, alcohols etc.
What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t
the sum of square of two is 13 and the sum of thrice the smaller the larger is 12.what are the numbers?
Q. Explain about Judgement Method for preparing advertisement Budget? Judgement Method: - In this process advertising budget is decided by the experienced manager of company on
Answer for a caselet
(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
typesa of branding like producer''s name,picture-figure,name of product,colour
how is building brand in a business context different from doing so in the consumer market?
What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
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