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Q. Explain Ethical Aspect of advertising?
Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assists us to choose between right and wrongs, good and bad. Ethics in advertising must not exercise fear and indecent language, sexual appeal, exercise persuasion, false claims, baseless and misleading comparisons, must not undermine the position of women aged-persons, shouldn't promote the use of undesirable products like tobacco, shouldn't pollute the thinking of children, alcohols etc.
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
explain cash flow and funds flow with suitable example from existing corporate entity for at least three years .i.e..,2008, 2009, 2010.
y=2x 2x+y=4
what is: competencies, customers, and competition?
Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There
knowing your competitors
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How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
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