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Question:
(a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importance of customer focused strategies.
(b) The word Quality has been defined in several ways. Provide three strategic definition of Quality.
(c) What is consumer behavior and how it relates to the three elements of marketing strategy?
(d) Differentiate between the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of an inferior good.
(e) Define lifestyle market segmentation and using the holiday travel market, give two examples of this type of market segmentation.
(f) Why is it difficult for a clothing manufacturer operating in a number of different overseas markets to standardise its product?
(g) Explain what is meant by "diffusion of innovation" and why the consumer group of "early adopters" in this model is of particular interest to marketers.
(h) What is meant by derived demand (using an example of your choice)?
(i) Differentiate between Classical conditioning and Instrumental conditioning.
(j) Discuss the use of colour as a powerful marketing tool with reference to applications of information processing theory and perception.
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
Process design can best be improved by Adopting a strategy of continuous improvement.
add and subtract 4/6^t-1 + 3/6^t-1
"consumer mind is a block box"-discuss
Economies in Asia and Latin America have been a target for two main forms of Foreign Direct Investment (FDI) by Multi National Enterprises (MNEs). Briefly describe the two main for
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
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Q. Show the Advertising effects on Demand? Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the
What is salesmanship in functions facilitating exchange? Salesmanship: Personal selling is a significant method of selling goods. This is widely used into retail marketing
Illustrate why marketing research is important to a firm specially in a competitive market situation
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