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Question 1:
Using examples from a Business-to-Consumer market of your choice:
a) identify and explain different marketing communications tools that can be used to promote a product or service in this context .
b) Explain factors that influence selection among the various marketing communications tools available to a business in this context.
Question 2:
You are working as Marketing Executive with an organization of your choice. Using illustration from your business:
a) identify and explain the alternative channels of distribution that may be employed by your organization.
b) explain how your business could develop and maintain effective relationships with its channel members.
Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib
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