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Question 1:
Using examples from a Business-to-Consumer market of your choice:
a) identify and explain different marketing communications tools that can be used to promote a product or service in this context .
b) Explain factors that influence selection among the various marketing communications tools available to a business in this context.
Question 2:
You are working as Marketing Executive with an organization of your choice. Using illustration from your business:
a) identify and explain the alternative channels of distribution that may be employed by your organization.
b) explain how your business could develop and maintain effective relationships with its channel members.
Enumerate about the marketing communications Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy serv
considering the concept of product life cycle, where would you put video games in their life cycle
Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti
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Ethical choice of the market targets: Market targeting sometimes generates public controversy. The public is concentred when the marketers take unfair advantage of valuable gro
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.
Mauritius is an open economy. The recent global financial crisis, world climatic changes impacting on food prices, and the strong demand from the BRIC(Brazil, Russia, India, and Ch
Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
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