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Question 1:
Using examples from a Business-to-Consumer market of your choice:
a) identify and explain different marketing communications tools that can be used to promote a product or service in this context .
b) Explain factors that influence selection among the various marketing communications tools available to a business in this context.
Question 2:
You are working as Marketing Executive with an organization of your choice. Using illustration from your business:
a) identify and explain the alternative channels of distribution that may be employed by your organization.
b) explain how your business could develop and maintain effective relationships with its channel members.
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The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
State the term - Price Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tri
Which is NOT a benefit of corporate governance? Prevention of fraudulent claims by contractors.
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what is the square root of 9?
Importance of the market segmentation: 1. Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the mar
describe different stages of channel design process
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