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Q. Explain different market segments in given problem?
You should identify two competing products or services that aim at different market segments. Ideally one of these should be a domestic product and another should be based in a different country. For example you might compare a local beer or type of food stuff with an international brand, or a domestic airline with an international airline. These are examples only and you will be able to think of others. You should then discuss how the two businesses use the marketing mix. The easiest way to do this is in a table, such as that shown below
Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
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Q. Explain different market segments in given problem? You should identify two competing products or services that aim at different market segments. Ideally one of these should
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brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
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