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Q. Explain different market segments in given problem?
You should identify two competing products or services that aim at different market segments. Ideally one of these should be a domestic product and another should be based in a different country. For example you might compare a local beer or type of food stuff with an international brand, or a domestic airline with an international airline. These are examples only and you will be able to think of others. You should then discuss how the two businesses use the marketing mix. The easiest way to do this is in a table, such as that shown below
Usage Segmentation Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally fo
ROLE OF EXPORT IMPORT BANK: Export-Import Bank of India was set up in 1982, for the purpose of financing, facilitating and promoting foreign trade of India. It is the principal
Problem 1 List out the secondary sources of information while pursuing market research. Market research for international marketing Secondary sources of information
Determine the primary editing problem One of the primary editing problem concerns with faking of an interview. Such fake interviews are difficult to spot till they come to edit
Q. Show the Major applications of consumer behaviour? Marketing strategy: The most noticeable is for marketing strategy or making better marketing campaigns. For instance by
OBJECTIVES After Studying this unit, you should be able to: 1. Describe the procedure of Pre-shipment Credit; 2. Explain various types and procedure of Post-shipment Cr
What are responses of researcher When responses are missing or inappropriate, researcher has three choices: (a) Researcher can sometimes detect proper answer by reviewing t
secondary data
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Provide a short note highlighting major differences between nonprobability and probability sampling techniques? Answer Probability sampling is more robust in comparison as
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