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Q. Explain different market segments in given problem?
You should identify two competing products or services that aim at different market segments. Ideally one of these should be a domestic product and another should be based in a different country. For example you might compare a local beer or type of food stuff with an international brand, or a domestic airline with an international airline. These are examples only and you will be able to think of others. You should then discuss how the two businesses use the marketing mix. The easiest way to do this is in a table, such as that shown below
what the modern market research technology
Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase
Q. Define Post-purchase evaluation? Post-purchase evaluation - Cognitive Dissonance The final phase is the post-purchase estimation of the decision. It is general for custom
Export of Imported Goods: Goods imported may be exported in the same or substantially the same form, without a licence provided they are not under the Negative Lists. Export of su
Question: The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustra
Describe about the Generic information questions Generic information questions are divided into two key areas: classification information questions and identification informati
What is causal designs Causal research is most appropriate when research objectives include need to understand the reasons why certain market phenomena happen as they do. To m
Question 1: The product manager when introducing a new product wants the product to enjoy a long and happy life. (a) How will the ‘life' of a product be conceptually analyse
KINDS OF PERILS : The cargo insurance policy can be as wide as to cover all possible kinds of risk and losses to which cargo could be exposed in transit. The event which lead to l
discuss perception of risk is critical to the customer whem making a puchase decision.
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