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Q. Explain different market segments in given problem?
You should identify two competing products or services that aim at different market segments. Ideally one of these should be a domestic product and another should be based in a different country. For example you might compare a local beer or type of food stuff with an international brand, or a domestic airline with an international airline. These are examples only and you will be able to think of others. You should then discuss how the two businesses use the marketing mix. The easiest way to do this is in a table, such as that shown below
Q. Explain the typese of customers? One group can include the price-sensitive ones called the transactional ones. In India this segment exists in mainly product categories ra
for luxury cars
Q: What are the different needs and motives of the consumer according to which a consumer buy the product? Ans: Needs : Requires can be explained in the following manner:
What are the steps involved in questionnaire building? Answer When there is a debate with regard to questionnaire building process, there is consensus among research commu
Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
1. How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence? 2. “Consumer behavior is irra
ORGANISATION COVERING CREDIT RISK : There are 40 organization providing cover for credit risk, the worldover. They are all member of union International Union of credit and Invest
what stage is sprite in the business life cycle?
War Perils: War perils covered by the Institute War Clauses refer to following events: i) War, civil war, revolution, rebellion, insurrection or civil strike or any hostile act
Surrogate Information Errors: this type of error occurs when the information sought by the researcher is different from the information needed to solve the problem. For example whe
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