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Question 1:
A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products.
a) Show with relevant examples the different levels of the term product.
b) Describe the different elements that need to be considered when designing a product.
c) Discuss how the product life cycle can be applied to the hospitality industry
Question 2:
Discuss the various internal and external factors that should have been considered when setting price for the entrance of Pamplemousses Garden.
Question 3:
Discuss how technology is changing marketing as a business function in the 21st century and how effective they are in the present era.
Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more
Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in
What are levels in internal marketing? Internal marketing should take place at two levels. Initial level, the various marketing functions are sales force, customer service, a
explain Henry Assael Model of buying decision behaviour along with diagram
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
QUESTION Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimatel
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar
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