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Question 1:
A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products.
a) Show with relevant examples the different levels of the term product.
b) Describe the different elements that need to be considered when designing a product.
c) Discuss how the product life cycle can be applied to the hospitality industry
Question 2:
Discuss the various internal and external factors that should have been considered when setting price for the entrance of Pamplemousses Garden.
Question 3:
Discuss how technology is changing marketing as a business function in the 21st century and how effective they are in the present era.
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
Features of Marketing Information System: 1. Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into
Question: e-HRM is a way of implementing HR strategies, policies and practices with the full use of web-technology channels. (a) Describe the different ways in which e-HR a
What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products
service life cycle
Q. Headline - Component of print Advertising Copy? It refers to words which are in most important positions of advertisement. These words are read initial by the audience. Thes
Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C
Create a context and Level 0 diagram for a Clothing store production scheduling system. The purpose of the production scheduling system is to respond to the Production order(sub
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis
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