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Question 1:
A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products.
a) Show with relevant examples the different levels of the term product.
b) Describe the different elements that need to be considered when designing a product.
c) Discuss how the product life cycle can be applied to the hospitality industry
Question 2:
Discuss the various internal and external factors that should have been considered when setting price for the entrance of Pamplemousses Garden.
Question 3:
Discuss how technology is changing marketing as a business function in the 21st century and how effective they are in the present era.
QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an
Breakeven Analysis Campbell Soups has set up a factory in Hong Kong at an estimated cost of $3.1 Million. In the first few years of operation, its product line will consist of du
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
the core concept marketing
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c
Question 1 Read the CASE STUDY ' Selling the idea' below and then do the following. Produce an initial marketing strategy to develop appropriate geographic areas into targe
#question A company decide to go international what are the factors that it should take into consideration before going global?
Explain the term- Market exchanges Market exchanges (Bagozzi, 1978; Houston and Gassenheimer, 1987) are transactions which occur independently of any previous or subsequent exc
Define the term New Brands. New Brands: A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are a
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