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Question 1:
A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products.
a) Show with relevant examples the different levels of the term product.
b) Describe the different elements that need to be considered when designing a product.
c) Discuss how the product life cycle can be applied to the hospitality industry
Question 2:
Discuss the various internal and external factors that should have been considered when setting price for the entrance of Pamplemousses Garden.
Question 3:
Discuss how technology is changing marketing as a business function in the 21st century and how effective they are in the present era.
please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..
Does marketing exisit solely to increase profit?
Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh
How is marketing mutually created beneficial relationship? Mutually beneficial relationship of marketing: The customer is the focus onto whole marketing activities. But th
AMAZON internet marketing strategies.
Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran
Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da
The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta
Use Newhouse (1970) nonprofit hospital's utility model to maximize U(Q, q) where Q=Quantity and q=quality with zero-profit constrain. You may assume there is an inverse demand P(Q)
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