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QUESTION 1
You want to do a study on the perception of students who had taken the course ABC in the last semester towards the text book recommended for the course.
a. Explain the type of data measurement you would use for the perception variable.
b. Explain the type of sampling that is appropriate for the study.
c. Design a question to evaluate the suitability of the text book recommended for the course.
d. Design an index to measure the suitability of the text book
QUESTION 2
Confidentiality is an important ethical issue when you collect the data for your research. You would want to protect the interests of the participating organisations and individuals; however, it is impossible to ensure complete protection. Describe FIVE (5) problems/consequences that you may encounter in attempting to protect interests of the organisations and individuals.
QUESTION 3
If you were to conduct a study on violence on the highways and the effects on the stress of drivers, explain the process that you would undertake the study using the following approaches:
i) The deductive approach
ii) The inductive approach
what question generally ask for brand managers interview?
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