Explain concept of product line and product mix, Marketing Management

Assignment Help:

Question :

(a) Describe with examples the concept of product line and product mix.

(b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies.

(d) Describe with the help of appropriate diagram the concept of gap analysis in the context of marketing objectives.

(e) Describe with examples the difference between convenience products and shopping products.

(f) Directional Policy Matrix is an enhancement of the SWOT analysis. Explain the said concept.

(g) List five of the elements that should constitute an effective marketing plan.

(h) Describe five of the pitfalls of brand positioning.

(i) What is a trademark and how is it different from a company's name?

Related Discussions:- Explain concept of product line and product mix

Briefly characterize factors influencing consumer behaviour, Question 1: ...

Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke

4ps, the relationship between the 4Ps

the relationship between the 4Ps

Show the legal regulations on advertising, Q. Show the Legal Regulations on...

Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver

Identify the importance of effective listening, Question (a). For a suc...

Question (a). For a successful communication to flow in any organization, five basic elements need to be present. List them (b). Identify the importance of effective listeni

What are benefits of a firm by retaining its customers, What are some benef...

What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases

Marketing, what are the different retail strategies

what are the different retail strategies

Explain about the push strategy in briefly, Explain about the push strategy...

Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t

Caselets, Answer for a caselet

Answer for a caselet

Sales volume and market share of the company, Question: XYZ Company ...

Question: XYZ Company is producing and marketing cotton textiles to local markets. Currently, because of stiff competition its sales volume is decreasing from time to time.

Auditoria, que es auditoria

que es auditoria

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages