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Question :
(a) Describe with examples the concept of product line and product mix.
(b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies.
(c) Differentiate between portfolio branding and umbrella branding.
(d) Describe with the help of appropriate diagram the concept of gap analysis in the context of marketing objectives.
(e) Describe with examples the difference between convenience products and shopping products.
(f) Directional Policy Matrix is an enhancement of the SWOT analysis. Explain the said concept.
(g) List five of the elements that should constitute an effective marketing plan.
(h) Describe five of the pitfalls of brand positioning.
(i) What is a trademark and how is it different from a company's name?
(x+2)^2
The responsibility of manufacturing to provide safe products is clear product liability refers to the legal obligation of a manufacturing or seller to compensate for injury or dama
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what are famous examples of down-market stretching done by large companies?
Factors which influence type of promotional strategies used by universities to increase enrolment
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq
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Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
advertising campaigns and there work in developing awareness among public
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