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Q. Explain concept of personality and self concept?
Personality can be explained as the psychological characteristics that both determine and reflect how a person responds to his or her environment. Even though personality tends to be consistent and enduring it may perhaps change abruptly in response to major life events as well as gradually over time.
Three hypothesis of personality are prominent in the study of consumer behaviour:
XYZ mini-mart is a well-established retail chain in Singapore or your country of your choice, selling grocery and household goods. Currently, it has 20 outlets and mostly they are
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Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch
Q. Explain concept of personality and self concept? Personalit y can be explained as the psychological characteristics that both determine and reflect how a person responds to
Q. Areas of operation in industrial buying? The initiation stage: This is a phase in which a problem or a need is recognised by the organisation. For instance as a result of
Elucidate quota sampling Quota sampling restricts the selection of sample by controlling the number of respondents by one or more criterion. Restriction generally includes quo
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Write a short note about non comparative scaling techniques Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus s
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Q: How can you explain Information Processing? Ans: A customer can acquire information from several sources: Personal sources- friends, family, neighbours etc C
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