Explain concept of personality and self concept, Marketing Research

Assignment Help:

Q. Explain concept of personality and self concept?

Personality can be explained as the psychological characteristics that both determine and reflect how a person responds to his or her environment. Even though personality tends to be consistent and enduring it may perhaps change abruptly in response to major life events as well as gradually over time.

Three hypothesis of personality are prominent in the study of consumer behaviour:

psychoanalytic theory
neo-Freudian theory
trait theory.

Related Discussions:- Explain concept of personality and self concept

Activities that are carried out in marketing research, Question 1: "Mar...

Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research

Explain about freuds psychoanalytic theory, Q. Explain about Freuds psychoa...

Q. Explain about Freuds psychoanalytic theory? This theory offers the foundation for the study of motivational research which operates on the premise that human drives are main

Explain the significance of pilot testing, Explain the significance of pilo...

Explain the significance of pilot testing in questionnaire building. Answer Once preliminary questionnaire has been developed a researcher must test the questionnaire on a

Groupon, consumer behaviour helped groupon

consumer behaviour helped groupon

Nivea case study answer plz, Ask question #Minimum Nivea (www.nivea.com) is...

Ask question #Minimum Nivea (www.nivea.com) is Beiersdorf’s (www.beiersdorf.com) largest brand in terms of sales, product and geographical reach. The brand is a market leader in a

Duty free licence, Duty Free Licence: Import of raw materials, intermedi...

Duty Free Licence: Import of raw materials, intermediates, components, consumables, parts, accessories and packing materials may be permitted against a Duty Free Licence. Duty F

Introduction- exports document, Introduction : In the Previous we learn th...

Introduction : In the Previous we learn the importance and the role of experts in a developing country like India as well as the policy framework in which exporting firms operate

Design of a specific marketing research methodology, Question 1: "Marke...

Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research

Research for problem formulation, Problem formulation process mainly consis...

Problem formulation process mainly consists of studying situation environment hypothetical solutions or actions and choice of most appropriate course of actions. These studies can

Define the sub-culture categories, Q. Define the Sub-culture categories? ...

Q. Define the Sub-culture categories? A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as wel

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages