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Explain Business strategy
Business strategy is concerned with how an operating unit or strategic business unit approaches a certain market. This is the level where competitive strategy is typically formulated in order to gain competitive benefit in the particular market that is chosen. These strategies require to ensure there is a balanced portfolio of products.
Question 1: An organisation has to scan the external environment to identify possible opportunities and threats and the internal environment for its strengths and weaknesses be
how to write an assignment on market segmentaion
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