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Explain Business strategy
Business strategy is concerned with how an operating unit or strategic business unit approaches a certain market. This is the level where competitive strategy is typically formulated in order to gain competitive benefit in the particular market that is chosen. These strategies require to ensure there is a balanced portfolio of products.
Protecting and strengthening the organization's position in its present markets by its current products
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Review trends in the general environment that affect the movie exhibition business, and establish whether their effects are helpful or harmful to theater owners.
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