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Explain Business strategy
Business strategy is concerned with how an operating unit or strategic business unit approaches a certain market. This is the level where competitive strategy is typically formulated in order to gain competitive benefit in the particular market that is chosen. These strategies require to ensure there is a balanced portfolio of products.
Task: Based on findings of Assignments 1 and 2 (including feedback on your assignments from your lecturer), you are required to develop a Strategic Marketing Plan for your selecte
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The equivalent to competitive benefit in public services is Ans) Best value
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