Explain benefits of undertaking market segmentation, Marketing Management

Assignment Help:

Question:

a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model offered at a price lower than that charged by competitor firms.

i. Explain four benefits of undertaking market segmentation in this situation.

ii. Identify and describe the characteristics of a segment that you think would be profitable for this firm to target, using

a. Behavioural segmentation
b. Demographic segmentation
c. Psychographic segmentation.

iii. Elaborate on the elements of marketing mix that will help your product to be successfully accepted over the market.

b) Write notes on the following market coverage strategies:

i. Undifferentiated marketing
ii. Differentiated marketing
iii. Concentrated marketing

c) Successful marketing depends largely on a company's ability to manage its marketing programs within its environment.

i. What do you understand by ‘environmental scanning'?
ii. Briefly explain how the macro environmental forces play an important role in assessing the attractiveness of a market.


Related Discussions:- Explain benefits of undertaking market segmentation

What you understand by boundary-spanning roles, Question: Consider you ...

Question: Consider you a front-line manager in a hotel. From this perspective, a) Describe the service encounter. b) discuss methods which you would use in the service e

Characteristics of the new or morden concept of marketing, Characteristics ...

Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1.      Accor

What is speciality goods, What is Speciality Goods Due to some special ...

What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods

Differentiate business market and the consumer market, What is difference b...

What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe

Product development, Product Development The sixth step is product dev...

Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne

Brand positioning of the hotel, Question : You are the manager of a co...

Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c

Assertive confrontation message to an employee, Question (a) When deli...

Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati

Explain about message format, Q. Explain about Message format? a) Ad- ...

Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v

Explain about marketing communication, Q. Explain about Marketing communica...

Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd