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Question 1:
(a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior.
Question 2:
(a) Define "market segmentation". (b) List 4 bases for market segmentation.
Question 3:
Briefly describe Maslow's hierarchy of needs
Question 4:
Name and briefly describe the four essential stages of the consumer decision process.
Question 5:
Freud's psychoanalytic theory of personality was built on the premise that unconscious needs or drives are at the heart of human motivation and personality.
(a) Briefly explain the interacting systems which make up personality.
(b) Enumerate and explain the stages of personality development.
(c) Write brief notes about the strategies marketers use to promote "brand personality".
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
How can I write assagment about franchises company?
1) What are the stages described in the model of the entrepreneurial process? What are the factors that give birth to a new enterprise and influence how it develops from an idea to
how to draw consumer profile of a typical buyer of ray ban?
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
explain the various approaches that are followed by FMCG companies in test marketing
Explain about the marketing effectiveness in strategic controlling.
Retailing and Wholesaling Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail
Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object
Determine the Cost Based Pricing Under this method, price of product is fixed by adding the amount of desired profit margin to the cost of product. If a specific soap costs the
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