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Question 1:
(a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior.
Question 2:
(a) Define "market segmentation". (b) List 4 bases for market segmentation.
Question 3:
Briefly describe Maslow's hierarchy of needs
Question 4:
Name and briefly describe the four essential stages of the consumer decision process.
Question 5:
Freud's psychoanalytic theory of personality was built on the premise that unconscious needs or drives are at the heart of human motivation and personality.
(a) Briefly explain the interacting systems which make up personality.
(b) Enumerate and explain the stages of personality development.
(c) Write brief notes about the strategies marketers use to promote "brand personality".
how was the need for this product identified?
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
market testing
i) The monthly (or whatever period the futures contract is specified in) listed price of each of the four contracts for a period of 12 months. ii) The monthly spot prices for e
What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the
did the management take a correct decision in rohit''s case
define marketing .its importance
INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
importance of product differentiation
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