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Question 1:
(a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior.
Question 2:
(a) Define "market segmentation". (b) List 4 bases for market segmentation.
Question 3:
Briefly describe Maslow's hierarchy of needs
Question 4:
Name and briefly describe the four essential stages of the consumer decision process.
Question 5:
Freud's psychoanalytic theory of personality was built on the premise that unconscious needs or drives are at the heart of human motivation and personality.
(a) Briefly explain the interacting systems which make up personality.
(b) Enumerate and explain the stages of personality development.
(c) Write brief notes about the strategies marketers use to promote "brand personality".
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
how was the need for this product identified?
Should video game companies continue to alter their products to include other functions, such as e-mail
#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a
Art of Selling In the Art of Selling, we will describe how to make your job of selling very interesting, develop your skills and enhance your sales. Satisfaction comes while do
Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
What is Segment Marketing? Segment Marketing: A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
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