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Question 1:
(a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior.
Question 2:
(a) Define "market segmentation". (b) List 4 bases for market segmentation.
Question 3:
Briefly describe Maslow's hierarchy of needs
Question 4:
Name and briefly describe the four essential stages of the consumer decision process.
Question 5:
Freud's psychoanalytic theory of personality was built on the premise that unconscious needs or drives are at the heart of human motivation and personality.
(a) Briefly explain the interacting systems which make up personality.
(b) Enumerate and explain the stages of personality development.
(c) Write brief notes about the strategies marketers use to promote "brand personality".
Q. Headline - Component of print Advertising Copy? It refers to words which are in most important positions of advertisement. These words are read initial by the audience. Thes
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
what is being marketed and also give a example
Types of selling We have categorized selling into different areas. For example: Selling for a manufacturer Selling for a distributor Selling for a wholesaler Sellin
Question: (a) You are the marketing vice-president of a large soft drink company. Your company's agency is in the process of negotiating a contract to employ a superstar fema
Suppose the equation F (x, y, p, …., pn) = 0 on solving for p is expressible as (p – ƒ1) (p – ƒ2) …. (p – ƒn) = 0, Where ƒi’s are functions of x and y. Then P – ƒi = 0, I = 1, 2
Global Marketing The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below: 1. consumer promotion: sales promotion direc
LEADERSHIP STYLES OF BILL GATES AND STEVE JOBS
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