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Question 1:
(a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior.
Question 2:
(a) Define "market segmentation". (b) List 4 bases for market segmentation.
Question 3:
Briefly describe Maslow's hierarchy of needs
Question 4:
Name and briefly describe the four essential stages of the consumer decision process.
Question 5:
Freud's psychoanalytic theory of personality was built on the premise that unconscious needs or drives are at the heart of human motivation and personality.
(a) Briefly explain the interacting systems which make up personality.
(b) Enumerate and explain the stages of personality development.
(c) Write brief notes about the strategies marketers use to promote "brand personality".
Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt
What is the function of exchange in buying and assembling of marketing? Buying and Assembling in Marketing: Procurement of raw materials, finished or semi-finished product
Problem 1: Describe the formulation of Sales organization. Explanation of sales Organisation Step 1 - Sales Strategy Step 2 - Marketing Strategy Step 3 - Sale
Question 1: (a). Elaborate using examples, two advantages the internet provides to direct marketers. (b). Apart from online marketing as a form of direct marketing, de
identify and explain four common segmenting variables
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi
Think about a specific sales job with a specific company that you might want to do. Then,if you were starting your own prospect list, explain in detail how you would use your own
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part
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