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Question 1:
(a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior.
Question 2:
(a) Define "market segmentation". (b) List 4 bases for market segmentation.
Question 3:
Briefly describe Maslow's hierarchy of needs
Question 4:
Name and briefly describe the four essential stages of the consumer decision process.
Question 5:
Freud's psychoanalytic theory of personality was built on the premise that unconscious needs or drives are at the heart of human motivation and personality.
(a) Briefly explain the interacting systems which make up personality.
(b) Enumerate and explain the stages of personality development.
(c) Write brief notes about the strategies marketers use to promote "brand personality".
6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a regular grid x of data points in the range from 0 to 10 with a grid spacing h = 0:5. Calculate an array y of values
defition of place
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert
What is Brand Extension? Explain briefly. Brand Extension: A successful brand is such as a powerhouse containing adequate energy to illuminate distant territories which a
Please perform required valuations in the template provided. What conclusions can you draw from the value range obtained? Could you suggest a change in the template to improv
What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen
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Problem : The IT department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing. This required a lot of w
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