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The production manager at company XYZ needs to prepare forecasts of product demand in order to plan for appropriate production quantities. In the past, demand for the product has been strongly dependent on the effort put in advertising and promoting the product. To show this, the marketing manager has compiled the data below on sales (in thousands of units) and advertising budget (in thousands of $) over the past 5 months. The marketing budget allocated to this product in the next month is $3,500. Use linear regression to develop an equation for the relationship between unit sales and advertising $, and generate a forecast for this product. Months sales advertising (thousands of units) (thousands of $) 1 264 50 2 116 26 3 165 28 4 101 20 5 209 40 6? 35
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As organizations grow and differentiate, problems can arise with a functional structure. Describe and explain the problems that may arise and how organizations may respond.
What is really being marketed (want satisfied), and who is the target market? 1. Golf equipment 2. College textbook 3. Beauty salon 4. Mouthwash
When a firm is able to move to an assemble- To- Order capability from a make -To- Stock approach, there can be a substantial reduction in the number of things that must be tracked
A manufacturing process consists of three sequential operations. At maximum capacity operation A can output 125 units per hour, Operation B can output 120 units per hour, and Opera
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What are the issues of management does the Rhino Capture in Kruger National Park face and how are they analysed and evaluated?
What do you understand by"line balancing"?What happens if balance doesn''t exist?
The marketing objective for a product in the _____ stage of the product life cycle is to create consumer awareness and gain trial. introduction growth maturity decline
Q3. What do you understand by “line balancing”? What happens if balance doesn’t exist?
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