Explain advertising budget, Operation Management

Assignment Help:

The production manager at company XYZ needs to prepare forecasts of product demand in order to plan for appropriate production quantities. In the past, demand for the product has been strongly dependent on the effort put in advertising and promoting the product. To show this, the marketing manager has compiled the data below on sales (in thousands of units) and advertising budget (in thousands of $) over the past 5 months. The marketing budget allocated to this product in the next month is $3,500. Use linear regression to develop an equation for the relationship between unit sales and advertising $, and generate a forecast for this product. Months sales advertising (thousands of units) (thousands of $) 1 264 50 2 116 26 3 165 28 4 101 20 5 209 40 6? 35


Related Discussions:- Explain advertising budget

#Case study Turnaround at the Preston Plant, #SPC is an operational level t...

#SPC is an operational level technique of ensuring quality conformance. How many of the benefits of bringing the plant under control would you class as strategic?.

Explain protected group category, To be considered lawful, a voluntary affi...

To be considered lawful, a voluntary affirmative action plan must meet all of the following criteria except: a. it must be permanent b. It must exist to eliminate past imbalances b

Explain business model and strategies changed overtime, 1. Why has Southwes...

1. Why has Southwest's business model and strategies changed overtime? 2. In what ways is Southwest Trying to improve its competitive advantage in 2011? 3. Give examples of a

Explain theory of negligence or strict liability, Architect Bob Berryman pu...

Architect Bob Berryman purchased a late model car from Fred's Ford dealership. Three months after he purchased the car, he had to replace two of the tires because he ran over nails

Explain production system that consists of a single station, Consider a pro...

Consider a production system that consists of a single station with a production rate of 1 part per minute and a process variability given by Ce=1.

Objectives of motion study, Objectives of Motion  Study: 1.  Combine ...

Objectives of Motion  Study: 1.  Combine  relative  activities. 2.  Increases the  efficiency of activities. 3.  Reduce physical fatigue. 4.  Eliminate as many unnece

Net profit margin, Net profit margin: 1. Transportation firm now ...

Net profit margin: 1. Transportation firm now spends 60 percent of the sales revenue it receives in the supply chain, and has a net profit margin of 6 percent. The compan

Explain what is the method of monitoring, What is the method of monitoring ...

What is the method of monitoring and reviewing in risk management?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd