Explain advertising budget, Operation Management

Assignment Help:

The production manager at company XYZ needs to prepare forecasts of product demand in order to plan for appropriate production quantities. In the past, demand for the product has been strongly dependent on the effort put in advertising and promoting the product. To show this, the marketing manager has compiled the data below on sales (in thousands of units) and advertising budget (in thousands of $) over the past 5 months. The marketing budget allocated to this product in the next month is $3,500. Use linear regression to develop an equation for the relationship between unit sales and advertising $, and generate a forecast for this product. Months sales advertising (thousands of units) (thousands of $) 1 264 50 2 116 26 3 165 28 4 101 20 5 209 40 6? 35


Related Discussions:- Explain advertising budget

Define hierarchy of needs, Assuming you agree with Maslow's "Hierarchy of N...

Assuming you agree with Maslow's "Hierarchy of Needs" how would you use the theory to motivate employees? If you accept theory "Y" assumptions, how would you be likely to motivate

Linear Programming , A paper mill produces two grades of paper viz., X and ...

A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper i

What does operations function contribute to business, 1. What does the oper...

1. What does the operations function contribute to the business?  Answer: The answer must be that the operations function, whether it be to manufacture products or provide servi

How to implement new hr strategic objectives, Identify and describe a curre...

Identify and describe a current situation, within your current or former organization, where the challenges of the process of change, due to a competitive global environment, has

Explain what is the evpi, State of nature decision ...

State of nature decision S1 S2 S3 D1 250 750 500 D2 300 -250

Find distance of hospital to furthest town is minimizes, Suppose a new hosp...

Suppose a new hospital is to be built to provide emergency medical healthcare service to 5 town w coordinates (5,6), (1,3), 13,7), (11,2), (18,1) on a map. The existing transportat

Explain new plant manager puts high emphasis, Two Industrial engineers (IE)...

Two Industrial engineers (IE) manage two adjacent subassembly lines separated by a buffer with a fixed capacity as shown in the figure below. They are good friends but they like me

Explain what are some of the best practices, You are the retiring CEO of a ...

You are the retiring CEO of a company which you have led for the last 10 years. You have recruited a new management team and you are addressing the final management conference whic

Stakeholder analysis in an organisation, Question 1: Emmott (1997) repo...

Question 1: Emmott (1997) reports that "by the 1990's the whole issue of employment relationships became much more subtle". The concentration now is on the relationship between

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd