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The production manager at company XYZ needs to prepare forecasts of product demand in order to plan for appropriate production quantities. In the past, demand for the product has been strongly dependent on the effort put in advertising and promoting the product. To show this, the marketing manager has compiled the data below on sales (in thousands of units) and advertising budget (in thousands of $) over the past 5 months. The marketing budget allocated to this product in the next month is $3,500. Use linear regression to develop an equation for the relationship between unit sales and advertising $, and generate a forecast for this product. Months sales advertising (thousands of units) (thousands of $) 1 264 50 2 116 26 3 165 28 4 101 20 5 209 40 6? 35
In this assignment, you will create a quote for a customized desktop computer for a small hospital. Your quote will include technical specifications and an itemized price breakdown
The first step in segmenting and targeting markets is to recognize a need. group potential buyers into segments. create product groupings. estimate size of the overall
importance of CAPACITY PLANNING
In light of these actions, can GM still be a socially responsible company? If so, how?
Explain Motivation. The factors leading mainly towards motivation are :- (i) Achievement - Personal satisfaction in job completion and problem solving. (ii) Advancement -
In considering the price part of the 4Ps, and the customer demand aspect of that, I'd like you to leave this course knowing about "elasticity of demand". Can you explain how that c
There are a variety of theories of motivation, many of which are complementary. Of the main motivational theories described in the text, which theory or theories do you think would
Watch this Video "Blue jean waste". Describe your reaction to this video and how you would respond if you were a leader of one of the corporations involved. In your journal entry
When and under what conditions might managers change from a functional to A) a product structure B) geographic structure or C) a market structure? Give real-life examples of such a
Explain when stakeholder identification occurs and explain the importance of stakeholder analysis
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