Explain advertising budget, Operation Management

Assignment Help:

The production manager at company XYZ needs to prepare forecasts of product demand in order to plan for appropriate production quantities. In the past, demand for the product has been strongly dependent on the effort put in advertising and promoting the product. To show this, the marketing manager has compiled the data below on sales (in thousands of units) and advertising budget (in thousands of $) over the past 5 months. The marketing budget allocated to this product in the next month is $3,500. Use linear regression to develop an equation for the relationship between unit sales and advertising $, and generate a forecast for this product. Months sales advertising (thousands of units) (thousands of $) 1 264 50 2 116 26 3 165 28 4 101 20 5 209 40 6? 35


Related Discussions:- Explain advertising budget

Describe the relevance of tqm, Explain the relevance of TQM in decision mak...

Explain the relevance of TQM in decision making and controlling processes.

Layout, what are the objectives that an operation should could consider in ...

what are the objectives that an operation should could consider in order to ensure a good layout

Explain the defined retirement plan, 1. Why would the government not tax us...

1. Why would the government not tax us for the Employee Benefits we receive? 2. As a percent of payroll, how much does employer pay for Employee Benefits? 3. Explain the defe

Post industrial society - operations function, Post Industrial Society - Op...

Post Industrial Society - Operations Function In the post -industrial society, industrial production has become so efficient that the average worker can now afford products th

Explain what is the maximum effective capacity of the system, The roller co...

The roller coaster at Treasure Island Amusement Park consists of 15 cars, each of which can carry up to three passengers. According to a time study each run takes 1.5 minutes and t

Explain marketing research process, Discuss the six steps in the Marketing ...

Discuss the six steps in the Marketing Research process and relate to any company/product/service that you know or are familiar with.

Explain utilitarian and a libertarian view, Compare a Utilitarian and a Lib...

Compare a Utilitarian and a Libertarian view on the importance and enforcement of consumer rights (to choose, to safety, to be informed, to be heard, to redress and to privacy).

Explain compensated for the loss in purchasing power, Fourteen years ago, t...

Fourteen years ago, the U.S. Aluminium Corporation borrowed $9.9 million. Since then, cumulative inflation has been 98 percent (a compound rate of approximately 5 percent per year)

Explain sources of power and any contingencies of power, 1. Does Clark have...

1. Does Clark have any sources of power and any contingencies of power? If so, list and discuss them. 2. To what degree were Clark's methods of influencing board members the most e

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd