Explain advertising budget, Operation Management

Assignment Help:

The production manager at company XYZ needs to prepare forecasts of product demand in order to plan for appropriate production quantities. In the past, demand for the product has been strongly dependent on the effort put in advertising and promoting the product. To show this, the marketing manager has compiled the data below on sales (in thousands of units) and advertising budget (in thousands of $) over the past 5 months. The marketing budget allocated to this product in the next month is $3,500. Use linear regression to develop an equation for the relationship between unit sales and advertising $, and generate a forecast for this product. Months sales advertising (thousands of units) (thousands of $) 1 264 50 2 116 26 3 165 28 4 101 20 5 209 40 6? 35


Related Discussions:- Explain advertising budget

Explain dual chains of command can create more problems, Some people argue ...

Some people argue that the matrix structure should be adopted only as a last resort because the dual chains of command can create more problems than they solve. Discuss. Do you agr

Describe the several components of inventory holding cost, Question: (a...

Question: (a) (i) What are the assumptions to be respected while deriving the Economic Order Quantity formula. (ii) Describe the several components of inventory holding c

MGT, #queDiscuss an example of a work-related project that is able to be br...

#queDiscuss an example of a work-related project that is able to be broken down into structure, tasks, subtasks, and work packages, and why project management in the form of a CPM/

What is image management, After the occurrence of Hurricane Katrina, insura...

After the occurrence of Hurricane Katrina, insurance companies refused to pay claims to insurance holders who paid premiums on time and had binding legal contracts. What do you thi

Explain the companys core competencies, As the end of the year comes to a c...

As the end of the year comes to a close, the CEO is evaluating Motorola's strategic approach and its ability to produce desired results for the company in the future. The CEO has a

Define whether each of the following is sufficiently support, Explain wheth...

Explain whether each of the following is sufficiently supported by consideration to be a contract. Provide examples, laws, or other relevant information to support your answer. Mag

Explain what is the reorder point, Joe Henry's machine shop uses 2500 brack...

Joe Henry's machine shop uses 2500 brackets during the course of a year. these brackets are purchased from a supplier 90 miles away. The following information is known about the br

Define evaluation of the merits or reliability of the source, Share a sourc...

Share a source you are planning to use in writing your Resource Scheduling Methods Analysis Paper. Provide an APA citation for the source. Provide a brief summary of the source, an

Force-field analysis - improving productivity, Force-field analysis - Impro...

Force-field analysis - Improving Productivity  Force-field analysis is based on the concept that any given level of productivity is the result of an equilibrium between drivi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd