Explain advertising budget, Operation Management

Assignment Help:

The production manager at company XYZ needs to prepare forecasts of product demand in order to plan for appropriate production quantities. In the past, demand for the product has been strongly dependent on the effort put in advertising and promoting the product. To show this, the marketing manager has compiled the data below on sales (in thousands of units) and advertising budget (in thousands of $) over the past 5 months. The marketing budget allocated to this product in the next month is $3,500. Use linear regression to develop an equation for the relationship between unit sales and advertising $, and generate a forecast for this product. Months sales advertising (thousands of units) (thousands of $) 1 264 50 2 116 26 3 165 28 4 101 20 5 209 40 6? 35


Related Discussions:- Explain advertising budget

Explain biggest challenges are to a hpt professional, What do you think the...

What do you think the biggest challenges are to a HPT professional in the Analysis phase of a project? Why?

Explain manufacturing budget, Explain manufacturing budget. Manufacturi...

Explain manufacturing budget. Manufacturing budget needs the following fundamental budgets or estimates to meet the plans:- (i) To be manufactured, production budget outlini

Explain what are supply-chain management strategies used, What are at least...

What are at least four supply-chain management strategies used in Regal Marine? Present and explain them.

Formulation of a service operations strategy, 1. What issues are raised by ...

1. What issues are raised by this case in relation to the formulation of a service operations strategy? Answer: This example raises interesting questions relating to service str

Explain why do firms segment consumer markets, Why do firms segment consume...

Why do firms segment consumer markets? Enumerate the major segmentation variables and provide real-life examples of segmentation done by firms for their products/services.

Explain obstacles employees faced with pension plan funding, What are four ...

What are four safeguards that the ERISA legislation specified to address the many obstacles employees faced with pension plan funding? How did the Pension Protection Act add additi

Explain lower foreign labour costs, Global expansion is fuelled by a (n): A...

Global expansion is fuelled by a (n): Answer (1) shrinking customer market, lower foreign labour costs, and advances in technology. (2) Expanding new customer market, lower foreign

Thus what exactly is a high performance organization, So what exactly is a ...

So what exactly is a high performance organization? Is this just another "buzz word" that American managers need to pay lip service to? Is there really any merit to having the crea

Upper bound, Customers arrive at a fast food restaurant with one server at ...

Customers arrive at a fast food restaurant with one server at a mean rate of 30 per hour. The server has just resigned, and the two candidates for the replacement are X (fast but

Competence - customer satisfaction and service quality, Competence - Custom...

Competence - Customer Satisfaction and Service Quality Means possession of the required skills and knowledge to perform the service. It involves: knowledge and skill of the c

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd