Explain advertising budget, Operation Management

Assignment Help:

The production manager at company XYZ needs to prepare forecasts of product demand in order to plan for appropriate production quantities. In the past, demand for the product has been strongly dependent on the effort put in advertising and promoting the product. To show this, the marketing manager has compiled the data below on sales (in thousands of units) and advertising budget (in thousands of $) over the past 5 months. The marketing budget allocated to this product in the next month is $3,500. Use linear regression to develop an equation for the relationship between unit sales and advertising $, and generate a forecast for this product. Months sales advertising (thousands of units) (thousands of $) 1 264 50 2 116 26 3 165 28 4 101 20 5 209 40 6? 35


Related Discussions:- Explain advertising budget

Why is it important to view the whole person, Why is it important to view "...

Why is it important to view "the whole person" as a human services professional, rather than focus on the problem at hand?

Explain a market-product grid is a framework to relate the, A market-produc...

A market-product grid is a framework to relate the _____ to products offered or potential marketing actions by an organization. estimated expenses for products sold total ant

Approaches to expanding long term capacity, Approaches to Expanding long te...

Approaches to Expanding long term Capacity There  are two  major  approaches to  expanding  the long  term capacity  viz. All at once and Building  a capacity  increm

Explain what is the minimum sales quantity, Ski Boards, Inc., wants to ente...

Ski Boards, Inc., wants to enter the market quickly with a new finish on its ski boards. It has two choices: (A) make major modifications at a fixed cost of $26,000, or (B) purchas

Explain several ways that companies learn from their mistake, What perceptu...

What perceptual problems do managers need to overcome with failures? How can these perceptual problems be minimized? 2. Describe the experiential learning process that companies, m

Explain the terms dependent demand and independent demand, Question: (a...

Question: (a) With reference to examples you are familiar with, explain the terms dependent demand and independent demand. (b) Materials requirement planning is a techniq

Describe the cleanliness and atmosphere, First, select an independent resta...

First, select an independent restaurant located in California (fast food, fast casual restaurant, casual dining restaurant or buffet restaurant) and dine in the restaurant. You wil

Explain state licensure requirement, Discuss state licensure requirements t...

Discuss state licensure requirements that an organization must comply with in order to become a Medicare Advantage Plan, any exceptions to the State licensure requirement, and any

What the cafeteria should use, A cafeteria wants to introduce a new burger,...

A cafeteria wants to introduce a new burger, with bread and beef together weighing at least 1 ounce. The cafeteria manage also wants the new burger to meet a new nutrition standard

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd