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Horizontal integration has benefits to the firms involved. Consider the consolidation in the event-promotion business when Live Nation bought Ticketmaster in 2010. List some specific advantages of this acquisition for Live Nation. Do you see any downside to the merger?
How can you stress to a marketing manager that marketing need to occur online, no matter if the company is operating in a brick and mortor building
Risk prevention strategies should include less detailed planning training static designs and traditional systems all of the above none of the above
1. The chapter mentions the theory of transaction cost analysis (TCA). What role does TCA play in the decision to use a company sales force rather than independent manufacturers' a
1. What factors enter into the choice of a value for the smoothing constant in exponential smoothing? 2. Name at least 3 competitive advantages of concurrent engineering? 3.
What do you understand by “line balancing”? What happens if balance doesn’t exist?.
What are the four basic phases of the innovative process? What is the importance of the design phase to the overall process?
Analyze the three primary concerns confronting Thomas regarding the management of this project. Suggest a method of addressing each of the three concerns
What is a capacity cushion and why would a firm have one?
1. Develop an lD score for the current layout. What problems can you identify with the current layout? 2. Use trial and error to come up with a better layout that lowers the lD
application of operations research in managerial decision making
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