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Explain about the straight rebuy purchase.
A straight rebuy purchase:
It is a routine purchase of similar products under roughly the same terms of role. The buyers choose by suppliers on its approved list providing weight to its past buying satisfaction.
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
For this Final Project, imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand o
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Question 1: Describe the classification of retailer in detail. Definition of Retailer Classification of Retailer Question 2: Explain the four principal com
Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
explain why marketing channels promote not only economic systems but also social systems
What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within
How should Shoppers? Stop develop its demand forecasts?
Producer Price Index This is a measure of the prices of all goods produced in the United States. Unlike the CPI, the PPI is comprehensive and includes all goods produced exclud
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