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Explain about the Shopping Goods
These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these goods, consumers make choice of a product considering its suitability, price, quality, style and products of competitors and substitutes, if any. Or we can say, consumers usually spend a considerable amount of time and effort to finalise their purchase decision as they lack complete information before their shopping trip. It may be noted that shopping goods include much more expenses than convenience goods.
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test. (ii) Using the words 'Government Supported', 'Go
Question 1 "Negotiation is a powerful method for resolving conflict which needs skill, and experience. Negotiation will be viewed as either hard or soft. It will be a positi
Concept of the marketing: Generally, marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term mark
Q. What is advertising ? Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several product
Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti
Discuss data analysis phase on shortly. Phase Data Analysis: When you’ve performed via online market research, now go to systematize the data you have. Note down what ar
Question 1: How and to what extent should management recognize social responsibility extending beyond the boundaries of the organization. Question 2: Public Relations (
Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC
what do we mean a distribution chanals?
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