Explain about the shopping goods, Marketing Management

Assignment Help:

Explain about the Shopping Goods

These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these goods, consumers make choice of a product considering its suitability, price, quality, style and products of competitors and substitutes, if any. Or we can say, consumers usually spend a considerable amount of time and effort to finalise their purchase decision as they lack complete information before their shopping trip. It may be noted that shopping goods include much more expenses than convenience goods.

 


Related Discussions:- Explain about the shopping goods

Consumer, Consumer mind is a Black Box

Consumer mind is a Black Box

How is customer satisfaction affected in marketing, How is customer satisfa...

How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit

Define the term new brands, Define the term New Brands. New Brands: ...

Define the term New Brands. New Brands: A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are a

How is evaluation and selection important in decision making, How is evalua...

How is evaluation and selection important in decision making process? Evaluation and Selection: These are two-stage decision process of circulating of supplier and select

Explain elements of marketing strategy, Question: (a) "The purpose of a...

Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa

What are the advantages of licensing in marketing, What are the advantages ...

What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio

Developing marketing stategies and plans, #questionConsider Porter''s value...

#questionConsider Porter''s value chain and the holistic marketing model what implications do they have for marketing planning?

Store merchandising, Store merchandising Store merchandising can be a c...

Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer

Marketing plan, A marketing plan is one of the significant element when an ...

A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,

What types of tools use in consumer promotion scheme, What types of tools u...

What types of tools use in consumer promotion scheme? Consumer promotion Schemes:– 1. Samples: Offer a free amount of a service or product. Sampling is the most e

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd