Explain about the shopping goods, Marketing Management

Assignment Help:

Explain about the Shopping Goods

These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these goods, consumers make choice of a product considering its suitability, price, quality, style and products of competitors and substitutes, if any. Or we can say, consumers usually spend a considerable amount of time and effort to finalise their purchase decision as they lack complete information before their shopping trip. It may be noted that shopping goods include much more expenses than convenience goods.

 


Related Discussions:- Explain about the shopping goods

How could you evaluate a press conference, Question 1: (a) Describe a P...

Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s

TEST MARKETING, WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG C...

WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES

What is lead generation in personal selling process, What is lead generatio...

What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l

What is penetration pricing, Penetration Pricing This term is refers to...

Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop

Management of the promotional tools, Management of the Promotional Tools ...

Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling

What is effect of decreasing in cost of selling, What is effect of decreasi...

What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an

Case Study, Considering the concept of product life cycle, where would you ...

Considering the concept of product life cycle, where would you put video games in their life cycle

Marketing mix., number of channel levels of panasonic

number of channel levels of panasonic

Type of buying situations, give me am example of straight rebuy, modified r...

give me am example of straight rebuy, modified rebuy and new task

Product packaging, Product packaging: Meaning & definition: The p...

Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd