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Explain about the Shopping Goods
These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these goods, consumers make choice of a product considering its suitability, price, quality, style and products of competitors and substitutes, if any. Or we can say, consumers usually spend a considerable amount of time and effort to finalise their purchase decision as they lack complete information before their shopping trip. It may be noted that shopping goods include much more expenses than convenience goods.
Explain about the product levels in briefly. Product levels in marketing are specified in below: a. First and more basic level is core benefit implies basic services custo
difference between heavy lift surcharge and long lift surcharge
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
explain right to safety
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
What are the characteristics of competitive product in Growth Stage? Competitive product, launched through more powerful type, can enter the market into Growth Stage. Several c
According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just
Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti
Promotion Modern marketing calls for more than only develop a good product, pricing it pleasingly, and making it available to focused customers. Companies ought to also commun
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
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