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Explain about the Sales Promotion
Sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to an offering, with aim of accelerating sales and gathering marketing information. Like advertising, sales promotion is a non-personal form of communication, however it has a greater capability to be targeted at smaller audiences. It's controllable, and even if it has to be paid for, associated costs can be much lower than those of advertising. As a generalisation, credibility of sales promotion is not very high, as the sponsor is - or should be - easily identifiable. Though, ability to add value and to bring forward future sales is strong and complements a macroeconomic need which focuses on short-term financial performance
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
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Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
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What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc
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Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
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