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Explain about the Price Leadership.
Price Leadership:
Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or command over the market, emerges like the leader of the business. The leading company after that makes the pricing moves that are duly acknowledged through other members of the reference market. Starting a price increase is typically the function of the industry leader.
What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a
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What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
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