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Explain about the online research phase.
Online Research Phase:
In the phase of online research, you should research your market. Who are your major competitors? What are they performing online? SEO, PPC, press releases, improve their own products, do associate marketing or sense? What are their generally weaknesses? Do they present a guarantee? Is their product actually good? Do they build links continually or not?
Who is your desired customer? Where do they associate: YouTube or MySpace? Are they desperate buyers or freebie seekers? What considers them to buy one or other product? Read forums, reviews, testimonials to determine as much as you can regard your target market.
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
What is the role of personal selling in presentation and demonstration?
Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational
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Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
I need help
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
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