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Explain about the online research phase.
Online Research Phase:
In the phase of online research, you should research your market. Who are your major competitors? What are they performing online? SEO, PPC, press releases, improve their own products, do associate marketing or sense? What are their generally weaknesses? Do they present a guarantee? Is their product actually good? Do they build links continually or not?
Who is your desired customer? Where do they associate: YouTube or MySpace? Are they desperate buyers or freebie seekers? What considers them to buy one or other product? Read forums, reviews, testimonials to determine as much as you can regard your target market.
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own
Illustrate the changing packaging in strategic decision? Changing the packaging: This may want to take the advantage of a new development like the container invented of la
A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas
How to promote a new brand?
considering the concept of product life cycle, where would you put video games in their life cycle?
2 calculations
explain the various approaches better followed by smcg companies in test marketing?
What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks
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