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Explain about the online research phase.
Online Research Phase:
In the phase of online research, you should research your market. Who are your major competitors? What are they performing online? SEO, PPC, press releases, improve their own products, do associate marketing or sense? What are their generally weaknesses? Do they present a guarantee? Is their product actually good? Do they build links continually or not?
Who is your desired customer? Where do they associate: YouTube or MySpace? Are they desperate buyers or freebie seekers? What considers them to buy one or other product? Read forums, reviews, testimonials to determine as much as you can regard your target market.
What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
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Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
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identify and briefly four trends in the macro environment
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