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Explain about the online research phase.
Online Research Phase:
In the phase of online research, you should research your market. Who are your major competitors? What are they performing online? SEO, PPC, press releases, improve their own products, do associate marketing or sense? What are their generally weaknesses? Do they present a guarantee? Is their product actually good? Do they build links continually or not?
Who is your desired customer? Where do they associate: YouTube or MySpace? Are they desperate buyers or freebie seekers? What considers them to buy one or other product? Read forums, reviews, testimonials to determine as much as you can regard your target market.
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co
Explain about the decline stage of product life cycle. Decline Stage: A stage when sales demonstrate a downfall producer decides to abandon the market except only enough.
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Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
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