Explain about the internal consistency reliability, Marketing Research

Assignment Help:

Explain about the Internal consistency reliability

Internal consistency reliability is used to assess the reliability of a summated scale where several items are summated to form a total score. In simple words, every item in scale must measure part of what scale is developed to measure. Various techniques like 'split-half reliability' or 'coefficient alpha' (also called Cronbach's alpha) are used to measure internal consistency reliability. In split-half reliability scale is broken in two halves and resulting half scores are correlated. High correlation between two halves shows higher internal consistency. In case of coefficient alpha the average of all possible split-half coefficients is calculated. Value beyond 0.7 suggests acceptable internal reliability.

 


Related Discussions:- Explain about the internal consistency reliability

Specific policies of cover issued , Specific Policies : Contracts for expo...

Specific Policies : Contracts for export of capital goods or projects for construction works and for rendering services abroad are insured by ECGC on a case to case basis under sp

Developing the ideas through discussions, Developing the Ideas through Disc...

Developing the Ideas through Discussions: Discussion concerning a problem often produces useful information. Various new ideas can be developed through such as exercise. Hence a re

Nature of cargo insurance policy, NATURE OF CARGO INSURANCE POLICY ...

NATURE OF CARGO INSURANCE POLICY A marine or cargo insurance policy has an international character and, therefore, a policy taken in one country is acceptable in other coun

Approaches to belief change exist, Q. Approaches to belief change exist? ...

Q. Approaches to belief change exist? Numerous approaches to belief change exist. 1. Change currently held beliefs . It is in general very difficult to attempt to change be

Describe the concept of a virtual community, Question: (a) How would y...

Question: (a) How would you transform a normal website to a one-to-one interactive site? List down the steps. (b) Describe the concept of a ‘virtual community' and how such

Rbi code number-other provisions, RBI Code Number: This code number is...

RBI Code Number: This code number is a requirement under the Foreign Exchange Regulation Act (FERA). For obtaining the code number, the firm has to apply to the Divisional Off

Qualitative research techniques called exploratory research, Why is qualita...

Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora

Stages in organisational buying, Q. Areas of operation in industrial buying...

Q. Areas of operation in industrial buying? The initiation stage: This is a phase in which a problem or a need is recognised by the organisation. For instance as a result of

Documentary requirements for customs clearance , Documentary Requirements ...

Documentary Requirements For movement of goods by air or by sea, the customs permission for shipment is given on a prescribed document, known as Shipping Bill. In other cases (

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd