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Explain about the Internal consistency reliability
Internal consistency reliability is used to assess the reliability of a summated scale where several items are summated to form a total score. In simple words, every item in scale must measure part of what scale is developed to measure. Various techniques like 'split-half reliability' or 'coefficient alpha' (also called Cronbach's alpha) are used to measure internal consistency reliability. In split-half reliability scale is broken in two halves and resulting half scores are correlated. High correlation between two halves shows higher internal consistency. In case of coefficient alpha the average of all possible split-half coefficients is calculated. Value beyond 0.7 suggests acceptable internal reliability.
Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches
Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the
How might this medical group tailor its marketing mix to appeal to this segment?
PROCEDURE FOR TAMING A POLICY : An intending exporter should fill in a proposal form (no. 12 1) available with all ECGC offices and submit it to the nearest office. After examinin
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Question: You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited
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