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Explain about the increased benefits by retaining customers of a firm.
Increased Revenue:
When a customer stays along with a company for longer time, the possibilities of his spending more considerably increase since his income might increase in that era. This will result within an increase into revenue and is mainly true in cases where the customer’s family size raises, leading to an automatic raise in the demand for different products.
What is test marketing and various approaches followed by FMCG companies
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1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread
under positioning
various approaches that are followed by FMCG companies test marketing in marketing management
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Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag
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